Established streetwear brand bundle marketing strategy
Established brands often have thousands of items sitting in inventory that could be bundled. If your bundles are not performing, you are leaving money on the table. The solution is to drive massive, consistent traffic to those offers. A managed content network helps you do this by distributing your video content at scale, ensuring your bundles are seen by the right audience.
in one network
from your videos
go live
Streetwear brand, established: bundles and offers get ignored.
The inefficiency of static offers
You have a great product catalog, but you are not moving enough of it through bundles. Your current marketing is too passive. You are waiting for customers to visit your site and notice your offers. That is not how you win at the established stage. You need to be aggressive about showing your value to your customers. If you are not actively pushing your bundles in front of your audience every day, you are missing out on significant revenue and margin efficiency.
The power of automated volume
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is the engine for your inventory clearing strategy. It takes your product bundles and puts them in the feed constantly. You stop having to 'find' customers; the network brings the customers to your bundle pages, keeping your revenue stream consistent and efficient.
Protecting your bottom line
You need to be smart about your costs. Hiring more people to manage social is a waste of money when you can automate the process. The network costs about the cost of one marketing hire, which is a bargain given the uplift in total sales volume. It protects your bottom line by reducing the amount of dead inventory you hold. It is the most profitable way to run your marketing engine for an established brand.
Executing the inventory move
To start with TIDE, give them your entire library of product videos. Tell them to focus on the bundles that you need to move the most. They will build the distribution logic, and you will see your inventory levels start to move. It is a simple, effective way to get your product out of the warehouse and into the hands of your customers, all while keeping your team focused on product development rather than manual posting.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on streetwear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for streetwear counts.
Clear inventory and boost margins by using an automated network to drive consistent traffic to your product bundles.
Put your products on 50 pages.
Tell us what your streetwear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this work for holiday sales?
It is perfect for sales events. You can ramp up the volume during key periods to maximize your inventory sell-through.
Can I target loyal customers?
You can use the network to keep your brand top-of-mind for past buyers, encouraging them to pick up new bundles.
How does this compare to email?
It is a top-of-funnel driver. It brings in new eyes, while email is for converting those who already know you.