How to fix the content team bottleneck for a new sunglasses brand?
For a new sunglasses brand, the content team is almost always a bottleneck. You feel like you need more, more, more. Stop. You do not need a massive production team. You need a better way to distribute the content you already have. Use a managed content network to scale your reach organically, allowing your small team to focus on quality, not volume.
in one network
from your videos
go live
Sunglasses brand, launch stage: the content team is the bottleneck.
The bottleneck struggle
When you are a new brand, you try to do everything yourself. You film, you edit, you post. It is exhausting. And it doesn't scale. If your team is stuck in a loop of content creation, they are not focusing on strategy. You need a way to break this cycle. You need to be able to create fewer, better videos and have them reach more people. You need a system that does the heavy lifting for you.
Scaling with network automation
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you get more out of your existing content. You don't need to post more; you just need to distribute it better.
What to send to your partner
Send your partner a small, high-quality library of your best video assets. Do not worry about quantity. Focus on quality. The partner will take those clips and distribute them across their network. This gets your brand in front of thousands of people without your team having to do any extra work. You get the reach you need to grow while your team keeps their focus on creating the next great piece of content.
The role of the provider
You are focused on building your brand; you do not need to manage a complex social media strategy. TIDE handles the technical execution of your distribution, keeping your network healthy and active. This allows your team to focus on the creative vision and the site experience. It is the efficient way to grow. You get the benefits of a massive social reach without the headache of managing it yourself. It is the perfect setup for a small team that wants to scale.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Break your content bottleneck by using a managed network to scale your reach without extra work.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this save my team time?
It replaces the need for manual posting and managing dozens of accounts, freeing your team to focus on strategy and high-quality creative.
Can I use this for my main account?
Your main account is for your brand. The network is for your reach. Use both for the best results.
Is this a good investment for a small team?
It is an essential investment. It gives you the reach of a much larger organization while keeping your internal team lean and focused.