How to jumpstart stagnant follower growth for a scaling brand
If your follower growth has stalled, it is because you have hit the wall of your current audience. You have reached everyone who follows you. To grow, you need to be in front of a new, fresh audience. A managed content network lets you reach thousands of new people across many different accounts, which acts as a funnel to your main page and jumpstarts your follower growth again.
in one network
from your videos
go live
Sunglasses brand, scaling: follower growth has stalled.
Why your growth plateaued
Your followers have stopped growing because your reach has stopped growing. You are not getting in front of new people, so you are not getting new followers. This happens when your ad spend is optimized for the same group and your organic content is only reaching your existing base. You need a new strategy to reach out to the wider market. You need to stop relying on one account and start using a network that can reach new audiences daily.
The managed network for scaling followers
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, refreshed reach. It drives new traffic to your main account every single day. This is the most consistent way to fuel your follower growth at scale.
Building authority through presence
The goal is to be a brand that people want to follow. When they see your sunglasses on page after page, it builds a sense of authority. They start to see you as a leader in the space. That is what drives someone to click that follow button on your main account. You are not just asking for a follow; you are proving your value. By being omnipresent, you become the brand that everyone wants to be part of.
Working with a provider
Send your library of creative assets to TIDE. They will distribute the content across your growing network. Focus your team on optimizing your main page, making it a compelling destination for all the new traffic you will be getting. This is how you restart your follower growth and build a brand that is truly scaling. It is a powerful combination that will help you reach your goals and build a loyal customer base for your sunglasses brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Jumpstart your follower growth by building a high-volume organic network that acts as a consistent funnel for your brand.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help my brand image?
It makes your brand look established and successful. People are more likely to follow a brand they see everywhere.
Can I target specific follower demographics?
You can focus on pages that align with your target audience, which will bring you the followers that are most likely to convert into customers.
What if I get too many followers?
That is the best problem you can have. It is just more potential customers for your brand.