Launch stage

Getting attention for bundles and offers for a new brand

You get attention for your offers by using a managed content network to broadcast your promotions to a much wider organic audience. New brands often fail because their great offers are hidden. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.

50brand pages
in one network
150posts a day
from your videos
2days to
go live
The problem

Sustainable fashion brand, launch stage: bundles and offers get ignored.

01

Why great offers get ignored

A new brand has no trust, so your special bundles and offers often go unnoticed. If you only post on your own page, the algorithm will not show them to enough people. You need a way to force exposure to your best offers. A managed content network does this by distributing your promotional content across dozens of pages. This ensures that your best bundles are seen by thousands of potential customers, giving them the attention they deserve and helping your brand get that early, critical sales momentum.

02

Building high-intent traffic

A managed content network brings high-intent traffic to your store. People who click through to see your bundle are already showing an interest in your brand. By placing your promotional videos in front of them, you make the conversion process much easier. This is the fastest way to get your first sales as a brand. You are effectively putting your best offers in front of as many people as possible, which is the surest way to build your early sales and prove that your products are in demand.

03

What to send to your partner

Provide your partner with high-quality, clear videos that showcase your bundles and offers. Include clear calls to action and explain the value of the bundle. Send them raw, authentic clips that your target customers can relate to. Once you provide these, the partner manages the distribution. It is about the cost of one marketing hire, and it is a powerful way to get the visibility you need to make your initial offers a success. You don't have to wait for organic growth; you can force it.

04

The truth about platform terms

Know that running many accounts with automation is against Instagram terms of service. You will see some accounts banned. A provider like TIDE will handle this by replacing the accounts to keep your reach consistent. For a launch-stage brand, this is a smart risk. It helps you bypass the reach issues that every new brand faces and gives you the traffic you need to test and refine your bundles. You are building an independent channel that drives sales, which is what you need most to grow.

One account vs a network

One brand accountManaged content network
Pages1Dozens, each with its own angle on sustainable fashion
Posts a day1 to 3Over 100
ReachThe same followersNew pockets of buyers every day
Who runs itYour teamThe provider, end to end
Your partEverythingSend content

What you would send

Anything you already make for sustainable fashion counts.

Product videosUGC adsUnboxingsFounder clipsCustomer testimonialsHow-to clips

Drive more sales for your bundles and offers by using a managed content network to get your content in front of more eyes.

Put your products on 50 pages.

Tell us what your sustainable fashion brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.

No pitch deck. We look at what you already make and tell you straight if it fits.

Questions brands ask next

Can I test different offers in the network?

Yes. You can send different videos promoting different bundles to see which ones get the most clicks and sales.

Does this require a lot of setup?

No. Just send your video assets to your provider, and they take care of the rest of the work.

Will this help me get my first customers?

Yes. It is one of the most effective ways to drive new, interested traffic to your store when you have zero existing brand presence.

More sustainable fashion playbooks

sustainable fashionBuyers think the product is too expensivesustainable fashionThe product needs explaining before people buysustainable fashionBuyers split into niches one account can't servesustainable fashionCustomer acquisition cost keeps rising

The same problem in other categories

modest fashionBundles and offers get ignoredsandalsBundles and offers get ignoredhome fragranceBundles and offers get ignoredplants and plantersBundles and offers get ignored
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