How can a new swimwear brand move marketplace buyers to their site?
For a new swimwear brand, marketplace buyers are just anonymous sales. To grow, you need to capture their attention for your own site. Use a managed content network to build an independent brand presence. By driving organic traffic, you can entice customers to visit your store directly, where you can offer a better experience and build a lasting relationship with them.
in one network
from your videos
go live
Swimwear brand, launch stage: moving buyers from marketplaces to the own store.
The challenge of the anonymous buyer
In the beginning, you might be getting sales through marketplaces, but you have no way to keep those customers. They buy a suit, and you never see them again. You need to build a brand identity that exists outside of these platforms. The difficulty is that your store is invisible compared to the huge marketplaces. You need a way to build traffic that is cost-effective. A content network provides the visibility you need to start attracting people to your own domain, building your own brand equity.
Using a managed network to shift traffic
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a direct path for users to find you. By showing them your story and your unique designs, you make your own site a more attractive destination than the generic marketplace listings they are used to.
What to provide to the provider
Send the provider all your product video assets. Include clips of your swimsuits in motion, behind-the-scenes content of your brand, and any videos that highlight your unique brand personality. You do not need to create new videos; use the ones you have. The goal is to create a sense of brand that feels personal and direct. This helps potential customers connect with you, making them more likely to visit your site directly. Organizing your content by theme will help the network distribute your brand message effectively.
Managing the platform reality
Be clear that running many accounts with automation is against Instagram terms, so some pages get banned. TIDE will handle the replacement of these accounts, so your presence remains constant. This is a small operational cost for building a brand that you own. It gives you the control to direct traffic wherever you want, and provides a platform to share your unique brand story, which is the key to moving customers from the anonymity of a marketplace to the loyalty of a direct-to-consumer relationship.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on swimwear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for swimwear counts.
Use a managed content network to drive direct traffic to your store, helping you move customers from anonymous marketplaces to your own brand ecosystem.
Put your products on 50 pages.
Tell us what your swimwear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How can I incentivize them to visit my site?
You can offer exclusive discounts or early access to new collections on your site to reward those who make the move to your direct store.
Will this traffic be high quality?
Yes. People who click through from your social content are showing an active interest in your brand, which often leads to higher conversion rates.
How does this help my long-term growth?
It builds your own audience, which allows you to retarget them, email them, and build a community that doesn't depend on any marketplace.