Scaling your tableware email list for faster revenue
To scale your tableware brand, you need a larger email list. You already have some traffic, but you need more. The goal is to turn more of your social audience into owners of your product. By using a content network to drastically increase your reach, you can funnel a consistent stream of new potential customers to your email sign up page.
in one network
from your videos
go live
Tableware brand, scaling: the email list grows too slowly.
The math of list growth
Growth is a numbers game. You need a specific amount of traffic to get a certain number of subscribers. If your traffic source is stagnant, your list growth will be too. You need to break through the ceiling of your existing reach. By increasing the volume of your social presence, you increase the total number of people who see your call to action. This is the most efficient way to scale your email list without relying on paid ads for every single sign up.
Scaling with a managed network
You need more reach than your internal team can manage. A managed content network is a set of many brand owned Instagram pages that post the brand existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated channel for list growth that works while you focus on the email marketing strategy.
Optimizing for sign ups
Test different offers to see what drives the most sign ups. Maybe a guide to hosting dinner parties, or a discount on full dinner sets. Use your best videos to promote these offers. Ensure the landing page is mobile optimized for the Instagram traffic coming from the network. The goal is to minimize friction. If the offer is good and the content is engaging, your list growth will accelerate as the network expands and your total views increase.
Setting up the funnel
Share your best performing creative with your provider. Ensure they have the correct link for your sign up page. TIDE takes care of the distribution strategy. You focus on segmenting your new subscribers and building out your email flows. This is a very efficient way to handle top of funnel growth. You save your team the cost of managing an internal team to do this, and you get better results because of the sheer scale of the network.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on tableware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for tableware counts.
Scale your tableware brand by using a content network to feed your email list with constant organic traffic.
Put your products on 50 pages.
Tell us what your tableware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What is the best offer for tableware?
Usually, a discount on the first set or an exclusive guide on table styling works best for growing an email list for this category.
How do I manage the influx of sign ups?
Have your email marketing software ready to handle the automation. Ensure your welcome flows are strong so that you convert new sign ups quickly.
Does this work for scaling existing lists?
Yes. It brings in new prospects every single day, keeping your list growing and your brand fresh in the minds of your audience.