Scaling community engagement for a towels and bath brand
As you scale, community is what keeps your customers coming back. You need to reach beyond your current followers to find new people who will love your brand. By using a managed content network, you create a massive, automated footprint that keeps your brand top of mind, inviting new people into your community and deepening the connection with those who already know you.
in one network
from your videos
go live
Towels and bath brand, scaling: there is no real community around the brand.
Expanding your reach to scale
A scaling brand needs to move from a niche audience to a wider market. Community building is the best way to do this. You need to keep your brand visible so that as your target audience grows, your name is already there. You cannot rely on your existing followers alone. You need to show up in front of new people every day. This consistency is what keeps your community growing and ensures your brand stays relevant in a competitive market.
Automating your brand presence
You need a way to reach more people without doubling your marketing team. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This makes your brand feel much larger than it is, which naturally attracts more people to your community.
Leveraging content for deeper connection
You have a deep library of content. Use your best videos, those that have already generated engagement, to feed the network. Send these to your provider to distribute widely. By keeping your brand in front of people, you create a sense of familiarity. People are much more likely to join a community when they see a brand appearing in their feeds consistently. This builds the trust that is necessary for your community to thrive as you scale.
Reliable management for growth
As you scale, you cannot afford technical downtime. TIDE ensures your network is always running, keeping your brand visible without you needing to worry about the technical details. They handle the maintenance and account replacement, so you have a stable traffic source that helps you keep your community building efforts moving forward. It is the perfect partner for a growing brand that needs to stay visible while focusing on the core business of delivering great products.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on towels and bath |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for towels and bath counts.
Grow your brand community by using a managed content network to keep your brand visible and top of mind for new and existing customers.
Put your products on 50 pages.
Tell us what your towels and bath brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I measure community engagement?
Look for growth in your social followers, email subscribers, and repeat purchase rates. These are all signs that your community is growing.
Can I use this to launch new products?
Yes. A community is the perfect place to get feedback on new designs and build anticipation before you launch anything.
What is the biggest risk to my community?
Inconsistency. Your community will fade if your brand disappears from their view. The network solves this by keeping your brand constant.