Moving established towel brand buyers to your own store
As an established towel brand, you have the reputation but need the direct relationship. Marketplaces take a cut of every sale and own your customer data. By using a managed content network to scale organic visibility, you can drive your existing marketplace buyers to your own site, securing your customer relationships and increasing your margins by building a truly independent brand presence.
in one network
from your videos
go live
Towels and bath brand, established: moving buyers from marketplaces to the own store.
Taking control of your customer relationships
Marketplaces have served you well, but they are a limiting factor for an established brand. You are losing out on repeat sales and brand loyalty because you don't own the customer relationship. To fix this, you need to build a compelling reason for customers to come directly to you. By using organic content to show the full breadth and value of your brand, you create a brand-centric shopping experience. This move is essential for ensuring your brand's long-term profitability and reducing your dependence on platform fees.
Expanding your reach via a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. For an established brand, this is the most efficient way to build a massive, organic channel that directs your existing marketplace customers to your own store, scaling your reach without adding to your team.
What to hand off to your provider
Send the provider your highest-performing video content. Include product tours, brand heritage films, and customer testimonials that prove your quality. Also, create specific assets that highlight the perks of your own store, such as loyalty programs or exclusive discounts. This is how you win over customers who have only shopped with you on marketplaces. By focusing on the premium nature of your brand and the benefits of a direct relationship, you can effectively migrate your customer base to your own platform over time.
The value of your own traffic channel
Building your own traffic channel is a strategic investment. Using a managed content network costs about the cost of one marketing hire and delivers ongoing organic traffic. This allows you to focus your main resources on strategic brand growth, knowing that your direct customer pipeline is growing. This is a highly efficient way to increase your margins and make your brand more valuable, proving that you have the reach to sustain your business independently of any marketplace platform.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on towels and bath |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for towels and bath counts.
Own your established towel brand's customer relationship by moving buyers from marketplaces to your site with a managed content network.
Put your products on 50 pages.
Tell us what your towels and bath brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this a slow process?
It takes time to build a brand community, but this strategy accelerates it significantly. By creating massive organic visibility, you reach thousands of potential customers daily, which speeds up the transition.
How does TIDE manage the risk of account bans?
Running many accounts with automation is against Instagram's terms, some pages get banned, and TIDE replaces them. We handle this for you, so your direct traffic channel remains uninterrupted.
Can this work for all my towel lines?
Yes. You can use the network to feature your full range, ensuring all your products get exposure and driving traffic across your entire store, not just one product.