Growing your wall art email list from launch
To grow your email list at launch, you must drive traffic that actually converts. Static ads are too expensive. Instead, use your best video content to lead people to your site, where you capture their email with a compelling offer. By using a managed content network, you create a steady stream of organic visitors who are already interested in your art, making list growth easier.
in one network
from your videos
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Wall art brand, launch stage: the email list grows too slowly.
Why list growth is the key to early sales
Your launch will be a one-time event if you don't collect emails. You need a way to reach the people who showed interest but weren't ready to buy immediately. When you launch, your goal is to turn every visitor into a subscriber. But you need to get them there first. You need high-quality traffic. If you rely on social media followers, you are leaving your business at the mercy of an algorithm you don't control. You need to own your audience by collecting their email addresses as early as possible.
The mechanics of organic list growth
Use your videos to showcase a specific piece of art and link it to an exclusive launch offer or a style guide that they can download in exchange for their email. This is a classic, effective strategy. The trick is the volume. You need thousands of people to see your content to get hundreds of sign-ups. This is why you need a high-frequency distribution strategy. Every video you post should have a clear purpose: get the viewer to your site and get them on your list.
Scaling growth with a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the traffic you need to grow your list fast. TIDE handles the distribution, allowing you to focus on creating the content that drives those email sign-ups. It is the fastest way to build your list at launch.
What to send a provider to start
Give your provider your best videos and the landing page link for your email sign-up offer. Make sure your offer is irresistible, like a discount on their first art piece or an exclusive look at your upcoming collection. Ask your provider to prioritize the content that gets the highest click-through rates. As you get more email sign-ups, monitor which videos are driving them. Use this data to create even better content. By working with your provider to optimize your traffic, you will hit your list growth goals quickly.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Grow your email list quickly and efficiently by driving high-volume organic traffic with a managed content network.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I ensure the email leads are high quality?
Make your offer specific to your art. If they sign up for an art-related offer, you know they are interested in your brand.
What is a good sign-up rate?
Focus on the number of sign-ups, not the rate. Every new subscriber is a potential customer you can reach without paying for an ad.
How does TIDE help with the landing page?
They provide the traffic. You must ensure your landing page is optimized to convert that traffic into a sign-up.