How to overcome price objections for a new wall art brand
New wall art brands often struggle with price objections because they haven't built enough trust yet. You need to show people the quality, the process, and the beauty of your work. Use a managed content network to share these stories across dozens of pages. When people see the care put into your art again and again, the price becomes secondary to the value they see.
in one network
from your videos
go live
Wall art brand, launch stage: buyers think the product is too expensive.
Why trust is the core issue
If people think your wall art is expensive, it is usually because they don't yet see why your brand is different from the cheap prints at a big box store. They need to see the proof of your craft. When you are new, you don't have the social proof to back up your price point. You need a platform that repeatedly shows your art and its quality. A network of pages allows you to do this, building the trust that justifies your pricing.
How a network builds value
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By showing your art consistently to your target audience, you build a relationship. They get to see the quality and the detail of your work, which makes your prices seem more reasonable over time.
Using content to tell your story
You have great videos of your process. Use them. Show the printing quality, the canvas texture, and the care that goes into every piece. Send these videos to your provider. They will push them out through the network. This gives people multiple opportunities to see the value you offer. When they finally visit your site, they already have a sense of your brand's quality, which makes it much easier for them to accept your price point and feel confident in their purchase.
Starting your trust building strategy
Contact TIDE and provide them with your best process and quality videos. They will manage the distribution. You will see how this regular exposure helps build the trust that lowers price objections. It's a key part of your growth as a new brand. You get to define the narrative about why your art is worth the price, without having to fight the battle on your own. It's the most effective way to build the credibility you need to succeed.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Overcome price objections and build brand trust by using a managed content network to show your art's quality and craftsmanship at scale.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this really change people's minds?
Yes. Repeated exposure to high quality content builds the brand recognition and trust that helps people understand why your art is worth the price.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them immediately, ensuring your story is always heard.
Does this require a big budget?
It costs about the same as one marketing hire, which is very efficient compared to the cost of running ads to justify your pricing.