Moving your new wallet brand from marketplace to your own store
New brands often start on marketplaces for initial sales, but you don't own the customers. To build a real business, you need to drive traffic to your own site. A managed network allows you to reach shoppers directly, bypassing the marketplace and building the traffic you need to grow your own independent store from the very beginning of your journey.
in one network
from your videos
go live
Wallets and leather goods brand, launch stage: moving buyers from marketplaces to the own store.
The marketplace trap
Marketplaces give you easy access to shoppers, but they take your brand and your data. You are just a vendor in their store. This is okay for a start, but it doesn't build a sustainable business. You need to create your own destination. You need to bring shoppers directly to your site where you control the experience. But how do you get them there? You need a traffic engine of your own, which is what a managed network provides.
The network solution for DTC traffic
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system creates your own independent traffic flow. By pushing users directly to your store, you start building the direct relationships and data you need to grow your own brand, not someone else's.
Content that shifts traffic
To move shoppers to your site, your content needs to highlight your brand's unique value. Focus on the quality of your leather, your unique designs, and the human story behind your wallets. Film videos that show the product in a way that feels personal and direct. This is something a marketplace cannot do. When customers connect with your brand directly, they are much more likely to visit your store. Use these videos to build excitement about your brand that only your site can satisfy.
Starting your own DTC engine
Gather your video assets and send them to your network provider. Be clear about your goal: to drive traffic to your own website. The provider will manage the network distribution, ensuring your brand presence reaches your target audience. You should focus on making your website a great experience. Monitor the traffic from the network, and use it to grow your direct email and SMS lists. This is how you build a brand that you own, on your own terms.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wallets and leather goods |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wallets and leather goods counts.
Use a managed content network to jumpstart your direct-to-consumer store traffic and move away from marketplace dependency.
Put your products on 50 pages.
Tell us what your wallets and leather goods brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use marketplace assets?
Use your best video content, but make sure it feels like a brand, not a marketplace listing. Focus on your brand story.
Will this affect my marketplace sales?
It might shift some traffic, which is a success. You want to build a brand, not just a marketplace business.
How fast can I get traffic?
As soon as the network goes live, you will start to see visitors coming to your site. The more you do, the more traffic you get.