How to get more reach for a scaling leather goods product launch?
A scaling launch needs to reach people outside your immediate circle of followers. You need to expand your reach quickly. A managed content network, which is a set of many brand owned Instagram pages that post existing videos daily, allows you to scale your launch visibility across dozens of accounts, ensuring your new product reaches a wide audience instantly.
in one network
from your videos
go live
Wallets and leather goods brand, scaling: new launches don't reach enough people.
The scaling launch bottleneck
When you have an established following, you might think your next launch will be easy. But your current audience is only a fraction of the market. To scale, you need to reach new buyers. If you rely only on your own email list or social account, you are missing out on thousands of potential customers. You need to break out of your bubble. A successful scaling launch requires you to show your product to people who haven't even heard of you yet.
Amplifying your launch buzz
You need to create a surge of visibility. Use your best videos from the launch campaign, unboxings, features, and lifestyle shots, and distribute them everywhere. By having your product pop up in dozens of feeds, you create a sense of scale and importance. It makes your brand look like a market leader. This increased presence generates higher interest, which makes your paid campaigns more effective. It is all about creating the right environment for your launch to succeed.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system gives you a way to amplify your launch and reach new audiences across your target market.
What to send a provider to start
Send TIDE your full launch kit. Include the promo videos, product close-ups, and the key features that set your new wallet apart. Tell them about your target audience demographics so they can align the posting strategy with your buyer personas. They will set up a coordinated campaign across their network to ensure your product gets maximum exposure during the launch period. This will help you drive more traffic and sales than you would have achieved on your own channels alone.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wallets and leather goods |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wallets and leather goods counts.
Achieve maximum scale for your product launch by using an automated organic network to reach new, untapped customer segments.
Put your products on 50 pages.
Tell us what your wallets and leather goods brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this help with retargeting?
Yes. By driving more organic traffic to your site, you grow your audience pool for retargeting, making your paid ads more effective.
How does it handle product inventory?
You can throttle the network as you need. If your product is selling out, you can adjust the posting frequency to match your inventory levels.
Can it cross-promote products?
Yes. It's a great time to introduce your other, older products to new customers who are arriving to see the new launch.