How to jumpstart follower growth for a new leather wallet brand
Follower growth for new brands is often slow because the algorithm lacks data on who actually wants your products. Relying on one account is not enough. You need to put your videos in front of more people. By distributing your content across many accounts, you create more opportunities for discovery, which naturally leads to more profile visits and a faster-growing follower count.
in one network
from your videos
go live
Wallets and leather goods brand, launch stage: follower growth has stalled.
Why followers are hard to get at launch
New brands suffer from a lack of social proof. People are hesitant to follow an account with very few posts or followers. You are caught in a cycle where you need followers to look credible, but you need credibility to get followers. The way to break this is to create a sense of scale. When potential customers see your brand appearing in multiple relevant places, your credibility grows instantly. This makes it much easier to convert casual viewers into permanent followers.
A distributed network approach
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This method gets your content into the feeds of potential customers who would never have found your single account, driving traffic to your main profile and boosting your follower growth.
Content that earns follows
Stop posting boring catalog shots. Film videos that show the human side of your leather wallets. Record clips of the wallets in action, being taken out of pockets, holding cards, and looking great in daily use. Show the maker behind the brand. These clips are relatable and feel genuine. When a user sees these across different pages in the network, they build an immediate connection to the brand. This is the key to turning a casual viewer into a follower who wants to keep up with your journey.
Starting your network
Gather your best content and define your ideal customer profile. Send these to your network provider. Tell them about the specific aesthetic of your brand, such as rugged, minimalist, or luxury. The provider will build and manage the network for you. Your job is to keep producing high-quality, engaging videos that tell your brand story. Track the growth of your main account follower count to measure the impact of the network on your brand awareness and audience engagement.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wallets and leather goods |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wallets and leather goods counts.
Boost your follower count by using a managed network to gain the visibility and social proof your new leather brand needs.
Put your products on 50 pages.
Tell us what your wallets and leather goods brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this buying followers?
No, you are gaining real followers who are interested in your brand because they saw your content and chose to follow your main account.
How long until I see growth?
You will typically see an increase in profile visits and followers shortly after the network starts distributing your content consistently.
Do I need to post on my main account?
Yes, keep posting on your main account. It serves as your brand home base and the primary destination for all the traffic you generate.