Established watch brands: maintaining and growing awareness
Even as an established watch brand, you cannot afford to be complacent. You need to keep your brand top of mind. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.
in one network
from your videos
go live
Watches brand, established: not enough people know the brand exists.
Staying top of mind
You have a solid brand, but the competition never sleeps. If you are not in front of your customers, someone else will be. You need a way to maintain your position as the leader. A managed content network is the perfect tool for this. It keeps your brand in front of your customers' eyes every single day. This prevents competitors from chipping away at your market share and keeps your brand as the default choice.
Professional reach at scale
As an established brand, your reach should be significant. A network of pages provides this at a level that individual accounts cannot match. You get the benefits of a massive presence without the administrative burden. You are using your existing library of content to its full potential, ensuring your brand stays relevant and visible. This is how you protect your market position while also opening up new opportunities for growth.
Why the network works for you
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is a professional-grade solution that fits your scale. It keeps you visible and relevant, ensuring that whenever a customer thinks about buying a watch, they think about you first. It is the gold standard for brand awareness.
What to send a provider to maintain your lead
Send your entire library of professional video assets. If you have any new campaigns, send those too. The more variety you have, the more you can reach different segments of your audience. TIDE will handle the distribution, putting your brand in front of your customers everywhere they spend their time. This maintains your awareness and ensures that your brand remains the undisputed leader in your category. It is the most effective way to stay on top.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on watches |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for watches counts.
Stay the market leader by using a managed content network to maintain a massive, consistent brand presence that keeps your customers engaged.
Put your products on 50 pages.
Tell us what your watches brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this overkill for an established brand?
Not at all. In a competitive market, you have to work harder to stay ahead. This is how you defend your position.
What about the quality of the pages?
The pages are designed to look and feel like natural lifestyle hubs, so they enhance your brand image rather than detracting from it.
How does this help my existing marketing?
It amplifies it. Your existing ads work better when people are already familiar with your brand because they have seen your organic content.