How do established wine brands restart follower growth?
For an established wine brand, stagnation is a sign that you have saturated your current circle. You need to find new wine drinkers. You cannot rely on your old methods to grow your following. A managed content network lets you reach beyond your current audience by placing your brand on dozens of new pages, driving fresh awareness and bringing new, interested followers to your brand page.
in one network
from your videos
go live
Wine brand, established: follower growth has stalled.
The stagnation of an established brand
You have done the hard work of building an established brand, but now growth is slow. Your follower count is steady, but you want more. The issue is that you have exhausted your current audience's interest. To find new followers, you have to go out into the wider world of wine drinkers. If you keep doing the same thing on your main page, you will get the same results. It is time to add a new layer to your strategy.
The reach of a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you be present in many places where wine lovers are already hanging out. You are gaining awareness across the platform, and that awareness naturally turns into new followers.
Maintaining freshness and growth
Use your high-quality assets in the network to keep your brand looking fresh and exciting. By distributing your content across many pages, you make your wine brand feel like the most relevant, popular option. This is the key to winning over new, younger wine drinkers and restarting your growth. For about the cost of one marketing hire, you get a system that works to keep your brand front and center, ensuring your follower base continues to grow as you continue to succeed.
How to deploy
Share your best archival content and any new assets with your provider. Ask them to deploy this across their managed network of pages. This is the most efficient way to drive follower growth for an established wine brand without changing your brand's core identity. Monitor your follower count and engagement; you will see that this strategy helps you reach the next level, ensuring your brand remains a leader in the category for years to come.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wine |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wine counts.
Restart follower growth for your established wine brand by using a managed network of pages to drive awareness and reach new audiences.
Put your products on 50 pages.
Tell us what your wine brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this attract the right followers?
Yes, by working with the provider to choose the right pages, you can ensure you are reaching people who fit your ideal customer profile.
Does this work for luxury brands?
Yes, the managed network can be curated to reflect a premium feel, making it an excellent growth tool for luxury wine brands.
Is the impact measurable?
You will see a direct increase in your follower count and site traffic, which are the most important indicators of your brand's growth.