What should a new wine brand do with unused UGC?
New wine brands often collect UGC but never use it. This is a waste of social proof. You need to put that content to work where it will actually build trust. A managed content network lets you circulate your UGC across dozens of pages, giving your wine brand the credibility it needs to win over new customers without having to pay for every single view.
in one network
from your videos
go live
Wine brand, launch stage: UGC sits unused in a folder.
The wasted potential of UGC
You have videos of people trying your wine for the first time, unboxing your bottles, and giving their honest thoughts. These are your most valuable assets for building trust, yet they are sitting in a folder. When you don't use them, you lose the opportunity to convince new buyers that your brand is real and trustworthy. You don't need a massive ad budget if you have good UGC. You just need a way to get it in front of the right people.
Putting UGC to work with a network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By distributing your UGC across these pages, you turn simple clips into powerful, organic testimonials. This reaches a massive audience and proves your brand's worth to people who don't know you yet.
Building trust through ubiquity
When people see your wine being enjoyed across different pages, they assume your brand is popular and well-liked. This is the definition of social proof. It makes your brand look like a staple, not a newcomer. By circulating your UGC, you leverage the effort of your customers to do your marketing for you. This creates a cycle where your brand becomes easier to promote and your ads become more effective, all while you spend about the cost of one marketing hire.
How to start
Gather all your unused UGC clips into a single folder. Make sure to include the most natural-looking ones, unboxings and reactions. Share this folder with your provider and ask them to deploy it across their managed network of pages. This is a highly effective way to build early brand trust without creating new content yourself. Monitor the engagement on these pages to see which clips work best, and keep feeding the network with new UGC as it arrives.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wine |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wine counts.
Turn unused UGC into a powerful trust-building tool for your wine brand by circulating it across a managed network of brand pages.
Put your products on 50 pages.
Tell us what your wine brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I edit the UGC?
Keep it raw and authentic. The more natural it looks, the more effective it is at building trust with new wine drinkers.
Does this require my team to manage the posts?
No, your provider handles everything, including the posting schedule and the management of the network, saving you from daily social media work.
What if I don't have enough UGC?
Use what you have, and the increased visibility will actually encourage more customers to share their own content, fueling the network further.