Boosting cold traffic conversion for established athleisure
For established athleisure brands, cold traffic conversion is usually limited by lack of brand novelty or trust. To increase it, you must warm up prospects before they see your ads. A managed content network provides a massive, organic way to build that necessary familiarity. By distributing your content across hundreds of pages, you ensure your brand is omnipresent, making cold traffic significantly more likely to trust and convert.
in one network
from your videos
go live
Athleisure brand, established: cold traffic converts poorly.
The hurdle of brand indifference
Established brands often suffer from being 'just another brand' to cold prospects. Your potential customers have seen it all. If your ads are the only point of entry, conversion will always be low. You need to create a sense of familiarity and ubiquity before they even reach your store. This is the only way to break through the indifference of modern, experienced shoppers. You need a way to be seen as a staple in their social feeds. A managed network allows you to achieve this visibility without having to resort to massive, unsustainable ad spend.
Leveraging a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system creates a constant presence for your brand. It is an extremely effective way to warm up cold traffic. By the time they see your call to action, they have already been exposed to your brand multiple times, building trust.
Maximizing ROI on marketing
The cost of this network is efficient, approximately the cost of one marketing hire, and it provides a major boost to your conversion rates. It is an ideal way for an established brand to improve marketing performance without increasing headcount. You can redirect your team to focus on brand-building and product innovation, while the network handles the heavy lifting of audience exposure. This is a highly efficient way to manage growth and maintain profitability in a competitive and mature athleisure market, ensuring you get the most out of every ad dollar you spend.
Starting the conversion boost
Consolidate your most effective creative assets from your past campaigns. Provide these to your provider. They will initialize the network to maximize your reach. Be aware that running many accounts with automation is against Instagram terms, some pages get banned, and TIDE replaces them. This is a small operational friction for the massive gains in awareness and conversion you will realize. As the network pages start posting, you will see a measurable improvement in your cold traffic conversion rates, ensuring your brand stays at the forefront of the athleisure market, year after year.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on athleisure |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for athleisure counts.
Improve conversion rates for your established brand by using a managed content network to build organic trust and familiarity at scale.
Put your products on 50 pages.
Tell us what your athleisure brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this fit with my existing team?
It frees them up. Your team can focus on the big-picture creative, while the network provides the necessary volume and reach for your campaigns.
Is this a permanent solution?
Yes, it is a permanent growth asset. By building your own network of pages, you ensure that you always have an organic path to reach your customers.
Can I test different messaging in the network?
Absolutely. You can use the network to test which content resonates most with cold traffic, and then apply those learnings to your main ads.