Supporting an overloaded social manager at a new cookware brand
If your social media manager is overloaded, it is because they are handling too many manual tasks like daily posting and account maintenance. You do not need to hire another person. Use a managed content network to automate the distribution of your video content. This removes the grunt work and allows your manager to focus on strategy and community growth.
in one network
from your videos
go live
Cookware brand, launch stage: the social media manager is overloaded.
The hidden cost of manual management
When you have a new brand, every team member wears many hats. Your social media manager is likely spending their whole day editing, captioning, and posting content across a few channels. This is not the best use of their time. They should be building relationships, analyzing data, and finding new ways to reach customers. When they are stuck in the daily grind, your brand's growth slows down. You need to give them tools, not just more work.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This takes the daily execution work off your social manager's plate. They provide the content, and the network provider handles the actual posting across dozens of accounts.
Empowering your manager to do more
With the daily posting load managed by a provider, your social media manager can shift their focus to higher-value activities. They can spend time researching new trends, engaging with your community, and refining your brand's voice. This increases your efficiency without needing to increase your headcount. You get the benefits of a massive social presence while keeping your current team lean and focused. It is the best way to support your team while you are in the launch phase.
Getting started with a provider
Set up a meeting between your social media manager and the network provider. Have your manager share the existing library of video assets and the brand guidelines. Define the goals you want to reach, such as increasing site traffic or growing your follower base on your main page. The provider will take it from there. This partnership allows your manager to stay in control of the strategy while the network handles the repetitive work that is holding them back.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cookware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cookware counts.
Free up your social media manager by using a managed content network to automate daily posting, allowing them to focus on strategy and growth.
Put your products on 50 pages.
Tell us what your cookware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will my manager feel replaced?
No, they will feel supported. By removing the daily manual grind, they can do the creative and strategic work they were hired to perform.
Can my manager still post manually?
Yes. The network is an additional layer of reach. Your manager can continue to manage your main brand channel while the provider handles the network.
How does this save money?
It prevents the need for another full-time hire, which would cost much more in salary and management time than the network service.