What to do when your established brand agency is underperforming
When your agency isn't delivering for an established brand, you risk losing your hard-earned market share. You need a way to maintain your reach and stay in front of your customers, regardless of their performance. A managed content network gives you an autonomous distribution channel. This allows you to build your own organic traffic and protect your brand's growth independently of any third party.
in one network
from your videos
go live
Functional beverages brand, established: the agency isn't delivering.
Why established brands must maintain autonomy
As an established brand, you cannot afford to have a weak link in your growth chain. If your agency is not hitting the mark, you need to take control. You have too much at stake to let someone else's underperformance jeopardize your position. The best way to maintain your leadership is to have your own distribution system that you control. By building a network of accounts, you ensure your brand presence remains stable and strong, no matter what happens with an agency or a specific campaign. This is how you protect your long-term success.
The role of the managed content network
A managed content network is a set of many brand owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, persistent distribution channel. TIDE manages the technical side of the network. This allows you to maintain your organic footprint independently of your agency. It is a smart, defensive move that ensures your brand continues to grow.
Partnering to reclaim your growth
Send your provider your best content. You have years of proven assets, use them. TIDE will distribute your content across the network, ensuring that your brand stays top of mind for your target audience. This partnership allows you to focus on the high-level strategy of your business while the network handles the ongoing task of maintaining your presence. It is an efficient, scalable way to reclaim your growth and make sure your brand remains in the position it deserves, regardless of the agency's performance.
Using insights to stay ahead
As an established leader, you have a wealth of data to leverage. Use the performance data from your network to continuously improve your marketing. What messaging works best? What new opportunities exist? Use these insights to refine your strategy and keep your brand ahead of the competition. By staying data-driven, you can keep your growth on track even when your agency is not. This level of optimization is what keeps you at the top of your market and ensures your brand remains successful for the long term.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on functional beverages |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for functional beverages counts.
If your agency isn't delivering, reclaim your growth and defend your market share by building an autonomous organic presence with a managed content network.
Put your products on 50 pages.
Tell us what your functional beverages brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I keep my agency?
Evaluate them based on their specific contributions. If they are not providing value beyond what you can do yourself, consider moving those resources to building your own organic channel.
Is the network a replacement for an agency?
It replaces the need for the agency's distribution services, allowing you to build a more direct and reliable channel that you own and control.
How long until I see results?
Because you have an established brand, you should see results almost immediately as the network starts to amplify your existing assets.