How to help an overloaded social media manager at a new beverage brand
When your social media manager is overloaded, they are spending too much time on manual tasks rather than high-level strategy. You need to give them a tool that handles the distribution for them. A managed content network takes the burden of posting off their plate, allowing them to focus on community building and creative content that actually converts.
in one network
from your videos
go live
Functional beverages brand, launch stage: the social media manager is overloaded.
Why manual posting burns people out
New brands often expect one person to be the content creator, the community manager, and the distributor. This is a recipe for burnout. It is not sustainable. Your social media manager should be focusing on building relationships and creating content, not just hitting the post button. The manual labor of posting to multiple accounts is a low-value task that should be automated. If you do not change this, you will lose your best people. You need a system that supports your team, not adds to their burden.
The role of a managed content network
A managed content network is a set of many brand owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This automates the posting process. TIDE handles the technical execution and account maintenance. Your social media manager is now free from the daily grind of manual distribution. This is a massive relief for them and a huge win for the brand.
Getting started with a provider
Have your social media manager send your current content to your provider. They will know what works best. TIDE will then distribute this across the network. This partnership makes their job easier. They can now focus on strategy, analyzing the network's performance, and creating even better content. It is a simple way to take the pressure off your team while simultaneously increasing your reach. It turns a stressful job into one that is more strategic, creative, and rewarding for your team.
Focusing on community and strategy
Now that your social media manager has more time, have them focus on the things that really move the needle: engaging with your community, responding to comments, and coming up with creative ideas. This is where the magic happens. By taking the tactical work off their plate, you are empowering them to do their best work. This is how you grow a new brand effectively. Support your team, give them the right tools, and watch your brand thrive.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on functional beverages |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for functional beverages counts.
Take the pressure off your overloaded social media manager by using a managed content network to automate the distribution of your content.
Put your products on 50 pages.
Tell us what your functional beverages brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this make my social media manager redundant?
No, it makes them more effective. They shift their focus to strategy and creative, which is where they can add the most value to your brand.
How does this improve the brand's performance?
By freeing up time for your team to focus on high-impact work, and by increasing your overall organic reach through the power of the network.
Is it easy for a social manager to learn?
Yes. The process is very simple. They just provide the content, and the network takes it from there. It is a very intuitive workflow.