How to help an overloaded social manager at an established brand
For established brands, social media management is a massive, complex task. Your team is likely stretched thin. You need to give them a tool that handles the distribution for them. A managed content network automates this entire process, spreading your content across many pages without any manual effort from your team. This frees them up to focus on high-level strategy and creative work.
in one network
from your videos
go live
Functional beverages brand, established: the social media manager is overloaded.
Why established teams often feel the strain
As an established brand, the complexity of managing a large social presence is high. Your social media manager is likely managing multiple accounts, tracking data, and trying to keep up with trends. It is a lot for one person or even a small team. If they are constantly doing the manual labor of posting, they are not able to think strategically about your next phase of growth. You need to remove this tactical burden. It is the only way to ensure your team can continue to deliver high-impact results.
The role of the managed content network
A managed content network is a set of many brand owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This automates your entire distribution workflow. TIDE handles the technical execution and account maintenance. This is a massive boost for your team, removing the manual posting load entirely and freeing them to focus on the high-level work they were hired to do.
Partnering with a provider to improve team focus
Have your team send your content assets to your provider. They can work together to ensure the network is always populated with the right message. This partnership allows your team to focus on the broader goals of your brand, such as product expansion and long-term campaigns, while the network handles the ongoing task of maintaining your presence. It is a highly efficient way to manage your social media strategy and keep your team focused on what really matters to your business.
Focusing on strategic innovation
Now that the manual work is off their plate, your team can focus on innovation. They can analyze the data from the network to drive new ideas and campaigns. This is the strategic focus your brand needs to stay ahead of the competition. By empowering your team with the right tools, you are setting your brand up for long-term success. Support your team, and they will help you reach new heights.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on functional beverages |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for functional beverages counts.
Reduce the burden on your social media manager by using a managed content network to automate distribution, allowing them to focus on strategic initiatives.
Put your products on 50 pages.
Tell us what your functional beverages brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this improve team retention?
By removing the most repetitive and tedious tasks, your team can focus on work that is more rewarding and impactful, which leads to higher job satisfaction.
Is the TIDE network scalable for our needs?
Yes. It can handle any volume of content you provide, making it a perfect partner for an established brand that needs massive distribution.
What is the biggest benefit for my manager?
The freedom from manual, daily posting. They can now work as a strategist, focusing on the big picture rather than the daily grind.