New hat brand: what to do with unused UGC?
New hat brands often collect UGC but fail to use it, leaving valuable social proof sitting in folders. This is wasted potential. You need to put that content in front of customers who don't know you yet. By using a managed content network, you distribute your UGC across many accounts, turning every piece of customer video into a powerful, organic customer acquisition tool.
in one network
from your videos
go live
Hats and caps brand, launch stage: UGC sits unused in a folder.
Why unused UGC is a missed opportunity
UGC is the gold standard for trust, especially when you are a new brand. People want to see how your hats look on real people, not just in professional studio shots. If you have videos of customers wearing your hats, you are sitting on a goldmine. But if it only lives in a folder, it does nothing for you. You need to get that content into the feeds of potential customers. The more you use it, the more people see you, and the faster your brand will grow.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This turns your UGC library into a massive, automated marketing engine that builds trust and drives traffic for you.
The power of volume for social proof
One piece of UGC on your main page is good. 50 pieces of UGC posted across 50 pages is a movement. By using a managed content network, you create a sense of scale. People who see your hats repeatedly, worn by different people, will naturally assume your brand is popular and trustworthy. This social proof is the fastest way to build confidence in a new brand. You take your existing content and use it to build a massive, credible presence that helps you convert visitors into customers.
What to send a provider to start
Send TIDE every single piece of UGC you have. Even if it feels raw, send it over. They need a deep library of content to rotate across their network. Include testimonials, outfit-of-the-day clips, and any videos of customers talking about your hat quality. They will distribute these assets, ensuring your UGC is working for you 24/7. This helps you get maximum value out of every piece of content you have already acquired, giving your new brand a significant boost in trust and visibility.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on hats and caps |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for hats and caps counts.
Turn your unused UGC into a massive organic traffic machine by using a managed content network to showcase your brand.
Put your products on 50 pages.
Tell us what your hats and caps brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need permission to use the UGC?
Always ensure you have the rights to use the content before you start. Once you do, the network is a great place to showcase it.
Will this make my brand look like a big shop?
Yes. That is the goal. A large, active brand presence builds the trust you need to grow your sales and brand authority.
How often should I send new UGC?
Send it as often as you collect it. The more fresh content you add to the library, the better the network performs.