How to use my new wall art brand's UGC?
Unused UGC is a wasted opportunity for a new wall art brand. This content is your most convincing asset. To make it work, you need to show it to more people. By deploying a managed content network, you can post this customer content across many brand-owned pages, creating the social proof that drives trust and converts visitors into paying customers.
in one network
from your videos
go live
Wall art brand, launch stage: UGC sits unused in a folder.
Why UGC is sitting in a folder
You have customers who sent you photos, but they are just sitting in your drive. You don't have enough reach to make them work for you on your main account. You are missing out on the single most effective way to build trust for a new brand: showing others enjoying your art. The problem is reach, not content. You need to scale the distribution of this social proof to make it a primary driver of your growth.
The reach of a managed network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you turn every piece of customer UGC into a high-visibility asset that drives new visitors to your site without you spending money on ads.
Transforming trust into sales
When people see your art in real homes, they buy. It is the best form of social proof. By sharing this across a network of pages, you effectively build a wall-to-wall billboard of satisfied customers. This makes your brand feel safe and established to a new shopper. You stop being a 'new' brand and start being a 'trusted' brand. This is the fastest way to get your launch moving and start stacking up sales from day one.
Getting your UGC strategy live
Get your UGC organized and send it to TIDE. They will set up your network to post these customer videos and photos regularly. They manage the technical side, including rotation, so you don't have to worry about the logistics. Understand that the network requires account replacement for uptime, which the provider handles. This allows you to focus on encouraging more customers to share their photos, while the network does the heavy lifting of showcasing them to thousands of potential shoppers.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Open up the power of your unused wall art UGC by distributing it through a managed content network to drive trust and sales from day one.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need permission for the UGC?
Always ensure you have the right to share your customers' content. Once you have it, the managed network is the perfect place to showcase it.
What if the UGC quality is low?
Authentic, home-shot footage often works better than high-end production because it feels real and relatable to other shoppers.
How does this help my launch?
It solves the 'zero-trust' problem most new brands face, providing the social proof that turns curious shoppers into early customers.