How can a new wall art brand get enough reach for BFCM?
New wall art brands struggle during BFCM because they lack the organic reach to capture holiday shoppers. With only one account, you are hidden. To succeed, you must expand your distribution to a managed content network. This puts your products in front of thousands of potential buyers during the peak season, driving traffic to your site without needing a huge ad spend.
in one network
from your videos
go live
Wall art brand, launch stage: Black Friday and peak season need more reach.
The BFCM visibility gap
Black Friday is the most competitive time for wall art brands. Everyone is fighting for attention. As a new brand, your single account is at a major disadvantage. You do not have the history or follower base to compete with established competitors. To stand out, you need to increase your visibility. You cannot rely on one post a day. You need to be seen multiple times a day across a variety of accounts to ensure your promotions are noticed.
The benefit of network reach
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This provides massive, instant scale. By placing your holiday offers and art visuals across dozens of pages, you effectively saturate your niche. This brings more shoppers to your site during the peak season, giving you the traffic needed to clear your inventory.
Getting set up for the peak
Send your provider your holiday collection videos, sale announcements, and product highlights. They will handle the distribution across the network. This costs about the same as one marketing hire and requires almost no extra work from your team. It is a strategic move to maximize your BFCM sales without adding stress during your busiest time of the year. Let the network handle the visibility so you can focus on shipping orders.
Managing platform volatility
Running many accounts is against Instagram rules. Expect some pages to be banned during high-activity periods like BFCM. TIDE manages this by replacing banned pages instantly. You do not need to be involved in this technical work. Focus on your sales and inventory management. The provider ensures your brand remains visible throughout the entire holiday period, helping you meet your growth targets even with the challenges of social media platform restrictions.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Capture more BFCM traffic by broadcasting your holiday offers across a managed network of accounts instead of just your primary profile.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can we start now for BFCM?
Yes, starting early allows the network to gain traction and ensures your brand is already visible by the time the peak shopping days arrive.
Do I need a special video for this?
Create high-energy videos that emphasize your holiday sale or a specific gift-worthy collection. Keep it short and visually compelling.
Will this help with conversion?
Yes, the influx of traffic from the network during the peak season provides more opportunities to convert visitors into buyers.