Why does my established wall art brand struggle to win BFCM?
Established wall art brands lose ground during BFCM because one account cannot compete with the high volume of content and ads. To win the season, you need to expand your reach. A managed content network will broadcast your holiday campaigns across hundreds of pages, ensuring your brand stays visible to shoppers. This is the most efficient way to scale your reach for the holidays.
in one network
from your videos
go live
Wall art brand, established: Black Friday and peak season need more reach.
The struggle for holiday attention
You have a loyal customer base, but BFCM is about acquisition. Your primary account is not enough to capture the wave of new shoppers. You are competing with everyone else who is spending heavily on ads. To defend your share and grow, you need to be seen in more places. By moving your distribution to a wider network, you can capture attention in niche design communities and general decor feeds simultaneously, driving more visitors to your store than a single account ever could.
The network advantage for BFCM
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This provides you with an unmatched organic footprint. You are not reliant on ad auctions. You have a constant stream of content flowing into the platform, ensuring your art is seen by millions of potential shoppers during the busiest time of the year.
Deployment for maximum results
Send your holiday-specific video assets to your provider. They will manage the distribution. This strategy costs about the same as one marketing hire and requires no extra headcount. It is the best way to leverage your existing content to drive sales during the peak season. You avoid the rising cost of ads and keep your traffic flowing from organic sources. This is how you stay competitive without the stress of managing a massive, complex campaign internally.
Reliability in peak conditions
Running large account networks is against Instagram terms of service. It is expected that some pages will be banned. TIDE handles this by immediately replacing lost pages, keeping your network size at the required level to maintain your reach. You do not need to worry about the technical details of the platform. Your focus is on your brand and your holiday operations, while the network works in the background to ensure your traffic remains consistent through the entire holiday rush.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Win the BFCM season by scaling your organic reach through a managed content network that keeps your brand top-of-mind for every shopper.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can this be used alongside ads?
Yes, it complements your ad strategy by providing a foundation of organic traffic that keeps your brand visible and lowers your reliance on paid clicks.
What is the biggest benefit for BFCM?
The biggest benefit is the massive, consistent increase in organic reach that puts your brand in front of new customers without the escalating costs of ads.
How is the performance tracked?
You can track the traffic from the network using unique URLs or tracking links to see exactly how many visitors are coming from your content network.