Boosting follower growth for established mattress brands
For an established brand, stagnant follower growth is a sign you have saturated your audience. To get new followers, you need a fresh, high-volume source of reach. A managed content network provides this, broadcasting your brand to thousands of new people every day. This creates the visibility needed to attract a new generation of followers and keep your brand growing strong.
in one network
from your videos
go live
Mattresses brand, established: follower growth has stalled.
The stagnation of an established brand
You have been around for a long time, and your follower growth has slowed. This is normal. You have already reached everyone who was interested in your brand years ago. To get new followers, you need to reach a new audience. You cannot rely on your existing followers to do this for you. You need a new strategy, one that reaches people who don't know you yet. This requires a shift to a high-volume, multi-channel approach that puts your content in front of thousands of potential followers every day.
Dominating with a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a massive, consistent presence for your brand. By being in so many places at once, you reach new people who are potential followers, helping you break through the stagnation and continue your growth as an industry leader.
What to provide for massive scale
You have the most content of anyone. Send your provider your best commercials, expert videos, and testimonials. The more you send, the better. When the provider rotates these through the network, you are essentially launching hundreds of concurrent, organic campaigns. This is the most efficient way to keep your brand visible and keep your follower growth on track. By leveraging your existing library this way, you ensure that every potential follower is exposed to your brand multiple times, which is the key to maintaining your leadership in the industry.
Why this is an efficient way to grow
This strategy costs about the cost of one marketing hire and requires very little internal management. While running many accounts is against terms, a provider like TIDE will handle the account rotation and maintenance, including replacing any banned pages for you. You get a reliable, massive channel for organic growth that supports your business goals perfectly. For an established brand, this is the most effective way to break through the stagnation and keep your brand in the minds of your customers.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on mattresses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for mattresses counts.
Ignite new follower growth for your established brand by using a managed content network to build massive, daily organic reach.
Put your products on 50 pages.
Tell us what your mattresses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this compare to paid social ads for growth?
This provides a much more organic and trust-based growth, which often results in a more loyal, higher-quality follower base.
Will this clutter my main social media presence?
No, it is a separate channel, leaving your main account clean and focused on your core brand identity.
How fast can I start seeing results?
You should see an uptick in interest and follower growth within a few weeks of your network going live.