Why your new mattress brand's follower growth has stalled
When your follower growth stalls, it is because your content isn't reaching enough new people. For a new brand, you need a way to break out of your immediate circle. A managed content network distributes your content across many pages, putting your brand in front of thousands of new people daily, which is the most effective way to start gaining new followers.
in one network
from your videos
go live
Mattresses brand, launch stage: follower growth has stalled.
The problem of limited visibility
You launched, and your friends and family followed you. But now, your growth has stopped. That is because your content is only reaching that small, initial group. The algorithm has no reason to show your posts to anyone else. You are stuck. If you want more followers, you need to reach more people. You cannot wait for the algorithm to do this for you. You need to take control by building your own reach, putting your content in front of thousands of people every day who have never seen your brand.
Growing followers with a content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By having these accounts posting your content, you are reaching new people at a scale your main account never could. This massive exposure is the fastest way to start gaining new, real followers who are interested in what you have to offer.
What to send to your provider
Send your best unboxing videos, testimonials, and founder explainers. Don't worry about being perfect; just make sure the content is clear and engaging. The provider will rotate this through the network. The goal is to make it easy for people to find you and want to follow your brand. By using this network, you are not just getting views; you are getting the visibility needed to convert people into followers. Start by sending a variety of clips, and the provider will handle the distribution and testing.
Managing your growth without the headache
This strategy costs about the cost of one marketing hire and requires very little internal work. While running many accounts is against terms, a provider like TIDE will handle the account rotation and maintenance, including replacing any banned pages for you. You get a reliable, massive channel that helps you build a real, following base without having to spend all your time on social media. For a new brand, this is the most effective way to stop the stagnation and start building a real audience of potential customers.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on mattresses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for mattresses counts.
Stop the follower stagnation by using a managed content network to build the broad reach you need to attract a loyal audience.
Put your products on 50 pages.
Tell us what your mattresses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do these pages link back to my account?
Yes, you can include your main account handle in the posts, making it easy for people to find and follow you.
Will these followers be real people?
Yes, because your content is being shown to real people, those who decide to follow you are genuinely interested in your brand.
How long until I see new followers?
You should see an increase in your follower count within a few weeks of the network going live and starting to gain traction.