Established spirits brands: building hype for drops
For an established brand, drops are a key part of staying fresh. You can build this hype by using a managed content network to distribute your promotional videos across many pages. This creates the broad awareness and urgency needed to drive traffic to your waitlist, ensuring your drops sell out and keep your brand at the center of the conversation.
in one network
from your videos
go live
Non-alcoholic spirits brand, established: building hype for drops and waitlists.
Keeping an established brand relevant
Even as a mature brand, you need to keep your audience engaged. Product drops are the best way to do this, but they need to feel like a big event. If you don't build enough hype, the drop will underperform. Relying on your main account is not enough to generate the buzz you need. You need a way to reach a larger audience and build momentum across the board, without needing to spend your entire marketing budget on more ads.
The network as a hype engine
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a massive reach that is perfect for building hype. It drives traffic to your waitlist, ensuring your drop is a success and helping you maintain your brand's presence in a busy market.
Driving consistent drop success
By using your network to drive traffic to your waitlist, you ensure that your drops have a strong base of supporters from day one. This is key for an established brand. You need to know that your new products will be met with excitement and sales. This setup gives you that confidence. It provides a consistent stream of new traffic and sign-ups, which is essential for maintaining your brand's growth and profitability in the long run.
Getting set up for your drops
Send your provider your best teaser and launch content. They will handle the distribution across the network. If you use TIDE, they manage the rotation and replacement, ensuring your presence is consistent even if some pages get banned. This allows your team to focus on the product and the drop strategy, while the network provides the consistent hype and traffic needed to make each of your drops a success.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on non-alcoholic spirits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for non-alcoholic spirits counts.
Ensure your product drops are a success by using a managed content network to build hype and drive consistent traffic to your waitlist.
Put your products on 50 pages.
Tell us what your non-alcoholic spirits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help my retention?
By using drops to keep your community excited, you foster loyalty and keep your existing customers coming back for more, which is great for retention.
What happens when an account gets banned?
Running many accounts is against terms, so some bans occur. Your provider, like TIDE, handles this by replacing accounts so you don't lose reach.
Can I use this for multiple product launches?
Yes. The network is perfect for driving hype for any product launch, helping you maintain a high level of engagement and excitement for your brand.