Building waitlist hype for a new spirits brand drop
For a new brand, a drop is only successful if people know it is coming. You can build this hype by using a managed content network to distribute your teaser videos across many pages. This creates a wave of traffic to your waitlist, ensuring you have a community of ready-to-buy customers before you even launch your product.
in one network
from your videos
go live
Non-alcoholic spirits brand, launch stage: building hype for drops and waitlists.
The challenge of pre-launch hype
If you launch with no one watching, you lose all your momentum. Building a waitlist is the most important thing you can do before your product is even ready. But how do you get people to sign up when no one knows your brand? Paid ads are too expensive for just getting emails. You need a way to reach thousands of people who might be interested, and you need to do it at a low cost so you can save your money for the actual product rollout.
Creating a network-powered waitlist
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This allows you to tease your product across a massive audience. You can drive thousands of visitors to your landing page to sign up for your waitlist, building the hype you need for a successful, high-volume launch.
Building momentum through ubiquity
The secret to a good drop is showing up everywhere. When your potential customers see your brand's teaser videos on many different pages, it creates a sense of something important coming. This excitement drives sign-ups. You can use your teaser content, behind-the-scenes founder clips, and simple product shots to build anticipation. By the time you are ready to launch, you will have a massive list of people waiting to buy, which is the best way to start a new brand.
How to get started
Send your provider your best teaser videos. They will distribute them across the network. If working with TIDE, they handle the setup, the posting cadence, and the replacement of banned accounts. This means you can focus on building your product and your launch strategy, while the network provides a consistent stream of new sign-ups for your waitlist. It is a cost-effective way to build a community from scratch and ensure your launch makes an impact.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on non-alcoholic spirits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for non-alcoholic spirits counts.
Drive massive sign-ups for your waitlist by using a managed content network to build hype and buzz before your product launch.
Put your products on 50 pages.
Tell us what your non-alcoholic spirits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What kind of content works best for a waitlist?
Teaser videos, behind-the-scenes founder stories, and simple product reveals work best. Keep them short, mysterious, and engaging.
What happens if a page gets banned?
Running many accounts is against terms, so some bans are expected. TIDE handles this by replacing the accounts, ensuring your traffic source stays active.
Can I use this for subsequent drops?
Yes. You can use the same strategy to build hype for every product drop, keeping your audience engaged and ready for every new launch.