Entering new international markets as an established pet brand
For an established brand, market entry is about force. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built end to end by providers like TIDE. This gives you the reach necessary to dominate a new country immediately, ensuring your global expansion is as successful as your domestic business.
in one network
from your videos
go live
Pet accessories brand, established: entering a new country or market.
Why your experience is your greatest asset
You have done this before. You know how to build a brand, but you also know that every market is different. You need to bring your A-game. You can't rely on your domestic reputation to do the work for you in a new country. You need to show them why you are the best. And you need to do it as quickly as possible. You need to build massive brand visibility from the moment you launch. This is the only way to ensure your expansion meets your growth targets.
The mechanics of network reach for new markets
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. By deploying this in a new country, you are ensuring your brand is instantly familiar to millions of people. You are not waiting for organic growth to kick in; you are forcing the market to take notice of your products on day one.
Why this is an efficient strategy
As a large brand, you want a solution that is professional, stable, and highly effective. This network is designed to handle the complexity of large-scale distribution. It uses your existing creative assets to make a big impact without adding unnecessary layers to your team. It is a long-term play that ensures your expansion is efficient and successful. It allows your team to focus on the high-level strategy of entering new countries while the network handles the heavy lifting of building local awareness.
Integrating with your international team
Work with your international expansion team to provide the creative and the localization strategy. Share this with the network provider. They will handle the infrastructure and the daily management. You should expect regular performance reports so you know exactly how your brand is performing in the new territory. This is a powerful, scalable way for a large company to enter new markets and stay on track with its global growth objectives.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Take control of your global expansion by using a managed content network to build instant, dominant awareness in every new country you launch in.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does it compare to a PR launch?
It is much more scalable and provides a steady, ongoing source of organic traffic rather than a one-time event.
Can I use it for multiple countries at once?
Yes. The network is highly scalable and can be configured to support a multi-country launch simultaneously.
Does this require a big team?
Not at all. The provider manages the network so your existing marketing team can stay focused on the high-level goals of international expansion.