Entering a new country with a new pet accessory brand
When launching in a new country, you start as a nobody. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built end to end by providers like TIDE. This lets you flood the local market with your content and quickly build the awareness you need to start generating sales in a new region.
in one network
from your videos
go live
Pet accessories brand, launch stage: entering a new country or market.
The challenge of entering a new market
Entering a new country is hard. You have no local reputation. You have no social presence. You are starting from absolute zero. If you try to build this through traditional methods, it will take forever. You need to build awareness fast if you want to make the market entry profitable. You need to show the local market who you are and what your products do. The fastest way to do this is to get your content in front of them repeatedly.
The mechanics of rapid expansion
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. By scaling your presence in a new country, you are creating an immediate, large-scale brand presence. You are not just testing the waters; you are entering with a significant, high-visibility campaign that gets your brand seen by thousands of people on day one.
Why this is the perfect entry strategy
You don't need a local team to manage your social media; you have the network to do it for you. This allows you to test the market's response to your product line without a major, upfront local investment. You can see which of your videos get the most engagement in that specific market and use that data to refine your overall entry strategy. It is the most low-risk, high-reward way to test your brand's potential in a new region.
How to onboard for a new market
Prepare your best English-language creative and, if possible, get it localized. Share these with the network provider. They will handle the setup of the network in the new region. You should focus on ensuring your local logistics, shipping, support, and site, are ready for the surge of interest. This is a powerful, scalable way to enter a new market, giving you the visibility you need to start seeing results from the very beginning.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Take the risk out of market entry by using a managed content network to quickly build brand awareness and drive traffic in a new region.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need local content?
It helps, but your existing product videos are often enough to start. The most important thing is the volume and frequency of the posts.
How fast can I start?
As soon as you have your localized site and shipping ready, you can start the network to drive traffic to that specific storefront.
Is the audience local?
The provider can configure the network to focus on your target market, ensuring your brand gets the visibility it needs in the specific country.