How scaling pet brands can utilize their backlog of UGC
As you scale, you have mountains of UGC that never see the light of day. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built end to end by providers like TIDE. This allows you to distribute your backlog at scale, maximizing the ROI of every clip you have ever collected.
in one network
from your videos
go live
Pet accessories brand, scaling: UGC sits unused in a folder.
The problem with a growing content library
The more you grow, the more content you collect. You have thousands of clips from past influencers, customer reviews, and ad experiments. If you only use them once in a paid ad or on your main page, you are leaving massive opportunity on the table. These videos have already proven they can drive interest. As a scaling brand, you need to find a way to make this content work harder for you without requiring more of your team's time to manage the distribution.
Turning static assets into active traffic
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. By plugging your existing UGC library into this network, you transform your passive assets into an active source of customers. Each video is posted multiple times across different accounts, ensuring that your best content is perpetually in front of new eyes, far beyond the reach of your existing follower base.
Testing at scale with existing assets
One of the best parts of using a network is the ability to test. When you have a vast library of UGC, you can feed it into the network and see which clips drive the most click-throughs to your site. You don't have to guess what works. You let the data from the network tell you which hooks are performing. Then, you can take those winning clips and double down on them in your paid ad strategy. It is the ultimate testing ground for your creative team.
How to onboard your library
Compile your library into organized folders. Group them by product line, pet type, or even the type of action shown, like dogs jumping or cats lounging. Share these folders with your provider. They will manage the integration into their network. Your team should just focus on continuing to collect new UGC and feeding it into the system. This allows you to scale your content reach while keeping your internal team focused on product development and other high-growth activities, all while your existing UGC does the work of finding new customers.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Maximize the ROI of your existing UGC library by distributing it at scale through a managed content network.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this clutter my feed?
Not at all. The network uses separate, satellite pages. Your main brand account remains clean and curated, while the network drives the traffic.
Can I use old clips?
Absolutely. Older clips that performed well in the past are often excellent candidates for a second life in the network.
Does this work with influencer content?
Yes. It is a great way to squeeze more value out of expensive influencer partnerships by ensuring that their content is seen by as many people as possible.