How to use a backlog of UGC for a scaling pet brand?
Scaling pet brands can maximize their backlog of UGC by distributing it through a managed content network. This allows you to take thousands of customer videos and put them to work across dozens of accounts, creating a massive wave of social proof and organic reach. This method ensures your best customer stories are seen by millions of pet owners, driving consistent growth.
in one network
from your videos
go live
Pet supplements brand, scaling: UGC sits unused in a folder.
The content mountain of scaling pet brands
As you scale, you likely have more UGC than you know what to do with. You have hundreds of videos from happy customers, but you can only post a few a week on your main page. This content mountain is a wasted asset. Every video in that folder is a potential lead that you aren't capturing. You need a way to distribute this massive amount of social proof at a scale that matches your growth. If you don't, you are missing out on thousands of free impressions every single day.
Evaluating more staff versus automated distribution
You might consider hiring more social media managers or a full-time content coordinator to handle your UGC. This is a good move for organization and community management. However, it's expensive, often costing about the cost of one marketing hire every month. You could also try a massive influencer program to generate even more UGC, but that just adds to your backlog. You need a more efficient way to distribute the content you already have, rather than just producing more of it.
Putting UGC to work with a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows you to take your entire UGC library and distribute it across fifty accounts. TIDE manages the posting, ensuring your customer stories reach a massive audience.
How to start with your UGC backlog
To begin, provide your entire library of raw customer videos and testimonials to your provider. They will distribute these across the network using real iPhones. Be aware that because running many accounts with automation is against Instagram's terms, some pages will occasionally be banned. TIDE replaces them to keep your reach stable. This strategy allows you to scale your organic presence by utilizing your backlog of UGC, turning it into a powerful engine that drives millions of impressions and thousands of sales for your brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet supplements |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet supplements counts.
Maximize the value of your UGC backlog by automating its distribution across a managed content network to reach millions of pet owners.
Put your products on 50 pages.
Tell us what your pet supplements brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do we organize thousands of UGC files?
You don't have to. Just provide the raw files to your provider, and they will handle the editing and distribution across the network.
Can we use older UGC that is still relevant?
Yes! Good pet content is evergreen. A video of a dog enjoying your supplement from a year ago is still just as effective today.
How does this impact our main account's engagement?
It often increases it. The widespread awareness from the network drives more people to your main page, leading to higher engagement and more followers.