Maximizing unused UGC for established pet supplement brands?
Established pet supplement brands can maximize their extensive libraries of unused UGC by distributing it through a high-volume organic network. By using a managed content network, you can take years of customer videos and put them to work across dozens of accounts, creating a massive wave of social proof and brand awareness that traditional marketing channels cannot achieve.
in one network
from your videos
go live
Pet supplements brand, established: UGC sits unused in a folder.
The untapped goldmine of established brand UGC
For established pet supplement brands, your years of customer testimonials and UGC are an untapped goldmine. You likely have thousands of videos that have never been seen by the majority of your target audience. This is a massive inefficiency in your marketing. Every one of those videos is a powerful piece of social proof that could be driving sales. You need a way to distribute this massive library of content at scale to maintain your market dominance and reach the next generation of pet owners.
The limits of traditional content management
You likely have a full content team or an agency managing your social media. They are essential for high-level brand building. However, they are often not built for high-volume, decentralized distribution of raw UGC. The cost of having a team manually manage fifty different accounts to post all your customer videos is too high. You could also try a massive influencer program, but that is a one-time boost. You need a permanent way to keep your massive library of UGC in the feed consistently.
Efficiency with a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. For a large brand, this is an efficiency play. TIDE takes your massive UGC library and distributes it across fifty or more accounts to ensure your social proof is visible everywhere.
Implementing the UGC distribution engine
To start, provide your entire library of historical UGC and customer videos. A provider will handle the distribution through real iPhones to maximize reach. Be aware that because running many accounts with automation is against Instagram's terms, some pages will occasionally be banned. TIDE replaces them to maintain your total reach. This strategy allows you to maximize your unused UGC by turning it into a powerful organic engine that reaches millions of people and provides constant, fresh visibility for your established pet brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet supplements |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet supplements counts.
Established brands can open up the full value of their UGC libraries by automating their distribution through a managed content network.
Put your products on 50 pages.
Tell us what your pet supplements brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do we ensure the UGC matches our brand standards?
You can provide guidelines to the provider to ensure that only the most appropriate and high-quality UGC is used for the network accounts.
Can we use this for multi-product brands?
Absolutely. You can dedicate different account clusters to different product lines, using relevant UGC for each to ensure targeted organic reach.
What is the primary benefit of using older UGC?
It provides a massive, ready-to-use content library that allows you to scale your organic presence quickly without the need for new production costs.