How to get more reach for a new pet supplement launch?
To get more reach for a new pet supplement launch, you need to move beyond your single brand account. You can use a managed content network to distribute your launch videos across dozens of accounts simultaneously. This creates immediate organic awareness and social proof, helping you reach thousands of pet owners without the high cost of a massive initial ad budget.
in one network
from your videos
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Pet supplements brand, launch stage: new launches don't reach enough people.
The challenge of the quiet launch
When you launch a new pet supplement, your biggest problem is that nobody knows it exists. Your new brand account likely has very few followers, and the algorithm won't show your posts to many people. If you rely only on organic posting to one account, your launch will be quiet and slow. This is why many founders feel forced to spend their entire initial budget on ads just to get noticed. But ads are expensive and don't always build the trust needed for someone to buy a health product for their pet.
Why influencers aren't always a fast fix
You might try to solve this by sending products to influencers. This is a great way to build credibility. However, it takes weeks or months to get the content back and posted. You could also hire a freelance PR person, which is about the cost of one marketing hire. These options are slow and unpredictable. You need a way to control your own reach and ensure that your launch videos are being seen by thousands of people the moment your product is ready to ship.
Creating a launch wave with a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows you to launch with a wave of visibility. TIDE manages fifty accounts that all post your launch videos, ensuring you reach a massive audience from day one.
What to send for a high-reach launch
To get started, you need a few high-quality videos showing your supplement, explaining the benefits, and showing pets enjoying it. Send these to your provider to be distributed across the network. Keep in mind that because running many accounts with automation is against Instagram's terms, some pages will get banned. TIDE replaces them to keep your launch momentum going. this strategy gives your new product the immediate reach it needs to start generating sales and building a customer base without relying solely on expensive ads.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet supplements |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet supplements counts.
Ensure a successful pet supplement launch by using a managed content network to generate immediate, massive organic reach across dozens of accounts.
Put your products on 50 pages.
Tell us what your pet supplements brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many pet owners can I reach at launch?
Depending on the size of your network, you can reach hundreds of thousands or even millions of pet owners in the first few weeks of your launch.
Do I need to have a lot of followers first?
No, that's the benefit of a network. The reach comes from the combined visibility of many accounts, so you don't need a large following on your main page to succeed.
Can I use this for a pre-launch campaign?
Absolutely. You can use the network to build excitement and gather email sign-ups before your supplement is even available for sale.