How do established pet brands ensure product launch reach?
Established pet brands ensure product launch reach by distributing their new supplement videos through a high-volume organic network. By using a managed content network, you can reach millions of pet owners across dozens of accounts, creating a massive wave of awareness that traditional marketing channels cannot match. This method ensures your new product is seen by your entire target audience from day one.
in one network
from your videos
go live
Pet supplements brand, established: new launches don't reach enough people.
The challenge of reaching a massive audience
For established pet supplement brands, the challenge of a new launch is the sheer scale required. You need to reach millions of pet owners to make the launch a success. While you have a large following and a significant ad budget, the algorithm still limits your organic reach. This forces you to spend heavily on ads, which can be inefficient and expensive. You need a way to ensure that your new product is visible everywhere pet owners spend their time online, without relying solely on the platforms' increasingly expensive paid ad auctions.
The limits of traditional agency-led launches
You likely work with a top-tier agency for your product launches. They are great at creating high-end campaigns and managing PR. However, they are often not built for high-volume, decentralized organic distribution. The cost of having an agency manually manage dozens of accounts for a launch is prohibitive. You could also try a massive influencer program, which is the right call for long-term brand equity but is hard to coordinate for a single launch day. You need a more efficient way to scale your organic visibility.
Ensuring reach with a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system provides an unparalleled level of reach. TIDE manages fifty or more accounts that all post your launch content, ensuring your new supplement is visible to millions of pet owners.
Managing the distribution of a major launch
To get started, provide your entire library of launch assets, including professional videos and customer UGC. A provider handles the distribution through real iPhones to maximize reach. Keep in mind that running many accounts with automation is against Instagram's terms, so some pages will occasionally be banned. TIDE replaces them to ensure your launch reach remains stable. This strategy allows you to ensure a successful launch by utilizing a powerful organic distribution engine that works alongside your traditional marketing efforts.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet supplements |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet supplements counts.
Established brands can guarantee massive product launch reach by automating their organic distribution through a managed content network.
Put your products on 50 pages.
Tell us what your pet supplements brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this fit with our retail partner launches?
It's a great way to drive traffic to both your online store and your retail partners by building massive brand awareness during the launch period.
Can we use this for global supplement launches?
Yes, a managed content network can be targeted to different countries and languages, making it a very efficient way to launch new products internationally.
What is the long-term benefit of a high-reach launch?
A successful launch builds immediate social proof and a large customer base, which provides a strong foundation for the long-term success of your new supplement.