Why isn't my agency delivering results for my plant brand?
Agencies often focus on creative quality but struggle to guarantee the organic reach you need at launch. If your agency isn't delivering, they might not be putting your content in front of enough people. Supplement their work by using a managed content network. It broadcasts your agency-created videos across many pages, ensuring they get the exposure needed to drive results.
in one network
from your videos
go live
Plants and planters brand, launch stage: the agency isn't delivering.
Diagnosing the agency disconnect
You hired an agency to build your brand and drive sales. But you are not seeing the results you expected. The problem might not be the quality of the videos they are creating; it might be the distribution. Agencies are great at making assets, but they often don't have the tools to guarantee organic reach. You need a way to get those assets in front of more eyes. Without the reach, even the best creative will fail to move the needle. You need a strategy that amplifies their work and gives it a chance to succeed.
Traditional ways to handle agency underperformance
Most founders try to fix this by changing the agency or complaining about the results. That is a waste of time. You need to work with what you have. You already have the assets. Now you need to get them seen. You could try to do more yourself, but that is not sustainable. You need a solution that bridges the gap between the creative work your agency does and the organic reach you need to achieve your goals. This is where a managed distribution partner can be very helpful.
How managed networks fix the agency gap
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This acts as the distribution engine your agency is missing. You have the creative, now you have the reach. It's the perfect combination to turn your agency's work into actual sales and business growth.
Getting started with a distribution partner
To start with TIDE, give them the assets your agency has created. They will handle the distribution, making sure those videos get in front of the right people at scale. You can then show your agency the results, which helps them optimize their future creative work. This creates a much better feedback loop. You're effectively combining the creative expertise of your agency with the distribution power of a managed network. This is how you get the results you want without having to scrap everything you've already invested in.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on plants and planters |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for plants and planters counts.
If your agency's work lacks reach, use a managed network to distribute their creative at scale.
Put your products on 50 pages.
Tell us what your plants and planters brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency?
Not necessarily. If their creative is good, they just need a better way to distribute it. This network solves that problem.
Can I use the agency's videos?
Yes. In fact, that is the best thing to send to the network. It's high-quality content that's ready to go.
How does the provider know what works?
You give them the creative, and the network will test it across their pages to see what performs the best.