Getting more from your agency as a scaling plant brand
As a scaling brand, you need your agency's creative to work harder. If their content is great but your traffic is stagnant, you have a distribution problem. Use a managed content network to amplify their work. It takes the assets your agency creates and broadcasts them to a huge audience. This gives your agency the reach they need to drive the results you expect.
in one network
from your videos
go live
Plants and planters brand, scaling: the agency isn't delivering.
The scaling agency struggle
You are spending a lot of money on an agency, and you expect results. But as you scale, you realize that their reach is limited by your existing social media profile. You are hitting a ceiling. Your agency might be great at creative, but they aren't miracle workers. They can't force the algorithm to show your content to more people. You need to help them by providing a massive, organic distribution layer. This allows your agency to see the impact of their creative work and adjust it for even better performance in the future.
Traditional ways to handle limited reach
Most brands try to force the agency to do more, which just increases your costs. Or you might try to manage more channels yourself, which takes your time away from strategy. You need a system that supports your agency's efforts, not one that competes with them. The goal is to give them a platform where their work can shine and be seen by as many people as possible. This makes your agency relationship more productive and your marketing strategy significantly more effective as you continue to scale.
The role of managed networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides the reach your agency needs. By distributing their assets across their network, you multiply the impact of every piece of content they produce. This is the key to open uping the results you need as you scale.
Starting with a distribution partner
To start with TIDE, give them the creative assets from your agency. They will handle the distribution, making sure your videos reach the audience they deserve. You can then use the data from the network to give your agency better feedback, which helps them improve their future work. This is a much more efficient way to manage your agency relationship. You are getting the best of both worlds: the creative talent of your agency and the massive distribution power of a managed content network, leading to better results at scale.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on plants and planters |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for plants and planters counts.
Maximize your agency's performance by pairing their creative work with a managed distribution network.
Put your products on 50 pages.
Tell us what your plants and planters brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will the agency be annoyed?
No, they will be happy. Their work will actually be seen by more people, which makes them look better.
Can the network handle different video styles?
Yes. The more diverse the creative, the better the network can perform. It helps them find what works for different audiences.
How does this affect my agency budget?
It makes your existing spend more effective, so you are actually getting better ROI on the money you pay the agency.