Growing an email list for a new protein bar brand
A new protein bar brand lives and dies by its email list. To grow it quickly, stop relying only on social followers. Use a managed content network to drive traffic directly to your site's signup incentives. By putting these offers in front of thousands of people, you build a high-quality list that you actually own, giving you a direct channel to your first customers.
in one network
from your videos
go live
Protein bars brand, launch stage: the email list grows too slowly.
The problem with slow list growth
When you have a new brand, your email list is your most valuable asset. It is the only way you can contact your customers directly without paying a fee. But growing it is hard. Most people just ignore the little box on your website. You need to give them a reason to sign up, and you need to put that reason in front of more people. Without a way to scale this, your growth will be slow, and your sales will never reach their potential.
The standard list-building mistake
Most brands try to build their list by just hoping people visit their site. This is not a strategy. You need to actively drive traffic to your landing page. You could use ads, but that gets expensive before you know your numbers. You need a way to get people to your site for free. By using a managed network, you can reach more people, and if your offer is good, they will sign up to get it.
The managed network advantage
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive funnel. Every person who watches your video is a potential visitor to your site. You just need to make sure your offer is clear and compelling.
What to send for list growth
Create a simple, high-value offer like a discount on the first box or a free guide to nutrition. Use your video content to talk about this offer. Send the videos to your provider. TIDE will distribute these across their network, driving traffic to your landing page. This is the fastest way to build your list from zero to hundreds of subscribers. Your team can then focus on turning those leads into buyers with your email sequences.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on protein bars |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for protein bars counts.
Scale your email list quickly by using a managed network to drive targeted traffic to your site's conversion-focused signup offers.
Put your products on 50 pages.
Tell us what your protein bars brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What offer works best for protein bars?
A discount on the first order or a sample pack works wonders. People want to try the product before they commit to a full box.
Will people actually sign up?
If your video content is good and your offer is relevant, yes. The volume of the network ensures you get enough traffic to test your offer and see what converts.
Is this safe for a brand new list?
Yes. The leads are real, and you own the list. It is a perfectly safe way to get your first potential customers into your sales pipeline.