New sauce launch reach is too low, how do I fix this?
When your new sauce launch is struggling with reach, it is because you are relying on the limited attention of a brand-new account. To fix this, you must manufacture your own reach. A managed content network allows you to blast your launch videos across dozens of pages, giving you the widespread visibility needed to get your product in front of thousands of potential customers immediately.
in one network
from your videos
go live
Sauces and condiments brand, launch stage: new launches don't reach enough people.
Why initial launch reach fails
When you launch, you have zero followers and no data. The platforms have no reason to show your content to anyone. You are waiting for the algorithm to discover you, which is a slow death. You need to take control of your reach from day one. By using a managed network, you are essentially buying a megaphone. You can post your launch videos on many different pages at once, which ensures that your product launch is not just a quiet event but a widespread announcement.
How a managed network accelerates your launch
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This setup allows you to get your launch content in front of tens of thousands of people in the first few days. It is the fastest way to get your product noticed without spending a fortune on ads.
What to send to your provider
Send everything you have for your launch. Send the behind-the-scenes, the product shots, the chef demos, and the customer reaction clips. Since it is a launch, focus on the problem your sauce solves. Is it the perfect heat? The unique flavor profile? Send these files to your provider so they can begin populating the network. The more content you have, the better. We want to saturate the feeds of your target audience, making sure your brand is the only thing they see when they browse for sauces.
Managing the risks of rapid growth
Be aware that running many accounts with automation is against Instagram terms. Some pages get banned, and TIDE replaces them. This is the cost of doing business when you want to grow fast. For a new brand, this is a very small price to pay for the massive reach you receive. You are setting the stage for your brand, and this strategy allows you to bypass the long, slow, organic growth phase and get straight to the stage where people actually know your name.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sauces and condiments |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sauces and condiments counts.
Launch your sauce with maximum impact by using a managed network to flood social media with your content.
Put your products on 50 pages.
Tell us what your sauces and condiments brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many pages should I start with?
Start with as many as your budget allows. The more pages you have, the wider your reach, and the faster you can establish your brand identity.
Can I use this for a seasonal sauce?
Yes. It is perfect for driving buzz for limited-time product launches. You can turn the network on for a short burst to generate maximum impact.
Is this too aggressive for a new brand?
Not at all. In today's market, you have to be loud to be heard. This is an efficient, practical way to make sure your brand does not get lost.