How to keep blended CAC low for a new sunglasses brand?
For a new sunglasses brand, blended CAC is the most important metric. If it is too high, you run out of cash. To keep it low, do not rely only on paid ads. Use a managed content network to drive traffic organically. By scaling your presence through distributed video, you acquire customers for a fraction of the cost of paid ads.
in one network
from your videos
go live
Sunglasses brand, launch stage: blended CAC looks bad to investors.
The challenge of new brand CAC
When you are a new brand, you are paying a premium to reach customers. Your ads are not optimized, and your brand is unknown. This drives your CAC up. You need a way to lower it quickly. The answer is organic scale. You need to reach people without paying for every single impression. This means you need to create content that can be distributed at scale, without the need for constant, massive ad spend.
Driving organic scale
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the traffic you need at a much lower cost than paid ads. It is the most efficient way to grow your brand as a newcomer.
What to send to your partner
Send your partner a library of your best, most authentic video content. The more variety you provide, the better they can test what works. Focus on clips that show off your style, your frames, and your brand's personality. The key is to keep it fresh. Your partner will then distribute this across the network, driving traffic to your site and building your brand's presence. The more organic traffic you get, the lower your blended CAC will be.
The efficient growth model
You do not need to manage your own network. TIDE handles the technical execution, keeping your presence active and protected. This allows you to focus on your brand vision and your site experience. It is the efficient way to grow. You get the benefits of a massive social reach without the headache of managing it yourself. It is the perfect setup for a new brand that wants to build for the long term.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Lower your blended CAC by building a massive, organic social presence that you own.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this lower my CAC?
It brings in a steady stream of organic traffic that does not cost anything extra per click, which dilutes the cost of your paid ads.
Can I still use ads?
Yes, but they will be more effective because your audience will already be familiar with your brand from your organic presence.
Is this a long-term solution?
Yes, building your own organic audience is the best way to maintain a low CAC as your brand continues to scale.