How to grow an email list fast for a new sunglasses brand
To grow your email list at launch, you need to drive a large volume of new people to your site every day. The best way to do this is through high-reach, organic video content. By deploying a managed content network, you can funnel viewers from dozens of brand-owned pages to your email opt-in page, drastically accelerating your list growth from day one.
in one network
from your videos
go live
Sunglasses brand, launch stage: the email list grows too slowly.
The problem with slow email growth
If you are only growing your email list by waiting for organic search or paid ads to do the work, you are moving too slowly. A new sunglasses brand needs a big list to run effective, profitable campaigns. Without a substantial base of subscribers, you cannot test your offers properly. You need to fill the top of your funnel with thousands of potential customers, and a single social media account simply does not provide enough volume to achieve this quickly.
Why ads are not the only solution
You can buy email signups with ads, but that gets expensive fast. The costs of lead generation ads are high, and they can eat up your limited launch budget. You need a way to get people to your site that does not cost money for every single click. The goal is to build an organic engine that feeds your email list consistently. This allows you to scale your list while keeping your customer acquisition cost low and sustainable.
Leveraging a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. These pages act as funnels. By posting your sunglasses videos across the network, you catch the attention of thousands of new people daily. You then direct that traffic to a landing page on your site where you offer a discount or style guide in exchange for their email address.
Getting set up
Start by creating a compelling lead magnet, such as a guide to choosing the right sunglasses frames for your face shape. Send your provider your best video clips and the URL of your email signup landing page. They will set up the network to distribute your content and drive traffic. Because they manage the process, you only need to check your list size to see the growth. This is the fastest way to build an audience without needing a massive marketing budget.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Accelerate your email list growth by using a managed network to drive high-volume, organic traffic to your opt-in landing page.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What kind of video works best for signups?
Educational or style-based videos work best. Show people how to match sunglasses with different outfits. This provides value and encourages them to click through to your site.
How many emails can I expect?
It depends on your offer and your content. A strong lead magnet combined with high-volume distribution can significantly increase your daily subscriber count.
Do I need to change my website?
No, just ensure your landing page is optimized for mobile, as most of the traffic will come from Instagram users on their phones.