How to launch a collection for an established wall art brand
For established wall art brands, every new seasonal collection is a chance to re-engage your audience and capture new market share. To maximize the launch, deploy a managed content network. This distributes your launch videos across dozens of pages, creating an undeniable buzz that ensures your new designs get the attention they need to drive sales from day one.
in one network
from your videos
go live
Wall art brand, established: seasonal collections need fast reach.
The importance of collection buzz
As an established brand, you cannot afford to have a quiet launch. Your customers expect excitement. If you rely only on your own email or social feeds, you are missing out on the broader audience that a network can capture. To keep your brand feeling fresh and relevant, you need to make noise across the platform. A managed network allows you to do just that, pushing your new collection out to thousands of people and ensuring your launch feels like a big event.
The role of managed networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system is perfect for established brands that need to maintain their visibility. It handles the distribution of your collection content so you can focus on the creative vision of your launch.
Leveraging your archive for new drops
You have a history of successful collections. Use this to your advantage. Mix your new collection videos with your best performing historical content to build a story around your brand's growth. Send your collection assets to your provider. They will distribute them through the network. This is how you keep your brand's image consistent and exciting. Your established fans will love it, and you will capture new customers who are seeing your art for the first time.
How to get started with TIDE
Contact TIDE well in advance of your next seasonal launch. They will handle the planning and execution. You focus on the art and the launch event. This is a highly efficient way to manage your brand's presence, ensuring your new collections get the reach they deserve without manual effort. You will see the results in your brand's engagement and sales. It is the perfect partner for an established brand that wants to stay at the top of its game.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Maximize your established brand's collection launches by using a managed content network to generate the reach and buzz needed for sustained growth.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this help with long term retention?
Yes. Keeping your brand in front of customers consistently helps you stay top of mind, which is great for long term retention.
Can we coordinate this with our email marketing?
Absolutely. It works great as a partner to your email strategy, ensuring your audience sees your collection on both channels at once.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them immediately, so your launch visibility is never lost.