How to get reach for a new wall art seasonal collection
New wall art brands often launch seasonal collections to little fanfare because their reach is too narrow. You need to explode your visibility for the launch. Use a managed content network to post your new collection videos across dozens of pages. This creates an immediate, high volume buzz that gives your new items the best possible chance to sell out from day one.
in one network
from your videos
go live
Wall art brand, launch stage: seasonal collections need fast reach.
The problem with quiet launches
When you launch a new collection, you only have a small window to make an impact. If nobody sees it, it won't sell. You cannot rely on a single, small account to do the heavy lifting. You need reach. By distributing your collection videos across a network, you ensure that your potential customers are seeing the new designs everywhere they look. This creates the excitement needed for a successful launch and makes your new products feel like the next big thing.
How a network drives collection hype
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive megaphone. You can push your collection content to thousands of eyes instantly, creating a surge of interest that you just cannot get on your own as a new brand.
Using collection assets effectively
You have launch videos. Use them. Show the new themes, the colors, and how they fit into modern rooms. Send these videos to your provider. They will push them out through the network as soon as your collection drops. Because you are hitting so many pages, your collection gets seen by a broad audience. This is the best way to leverage your hard work in designing the collection and ensure it gets the attention it deserves during the critical launch period.
Starting your launch network
Contact TIDE before your launch date to get everything set up. Send them your collection videos and any promotional clips you have. They will ensure your network is ready to go live. You will see the traffic flow to your store as soon as your collection goes live. It is a fantastic way for a new brand to make a big splash and build momentum for the rest of the season.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Ensure your new wall art collection is a success by using a managed content network to create an immediate and massive buzz.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Does this work for limited drops?
Yes. It's great for creating urgency and getting your collection in front of as many people as possible during a short launch window.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them immediately, keeping your reach constant.
Is the cost worth it for a small launch?
Yes. It's about the cost of one marketing hire, and it gives you a massive advantage that you cannot get through manual posting alone.