How to grow an email list from scratch for a new cleaning brand
Growing an email list for a new cleaning brand is hard if nobody knows you exist. You need traffic. Stop waiting for organic search to kick in. Use a managed content network to push your videos everywhere. This drives people to your site where they can sign up, effectively turning social media impressions into a valuable, owned email list for your brand.
in one network
from your videos
go live
Cleaning products brand, launch stage: the email list grows too slowly.
The problem of low initial traffic
You have a great product, but your website is empty. Without traffic, you cannot get email signups. You need to put your cleaning videos in front of people who care about keeping their homes tidy. Paid ads are one way, but they get expensive quickly. A better way to get started is to use a network that builds your reach and drives traffic to a high-converting landing page. This is the fastest way to start collecting emails for your new brand.
Using a managed network for signups
You need a constant flow of visitors. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. Each video acts as a funnel. By including your link in the bio of these pages, you turn social media activity into real email subscribers.
What to send to your provider
Send the provider videos that solve a specific problem. If you sell a kitchen cleaner, send them a video showing a messy stovetop being wiped clean. These problem-and-solution videos work best for driving clicks. TIDE will distribute these across the network, ensuring thousands of people see your brand every day. As they visit your profile and click your site link, your email list will begin to grow. This is the most efficient way to build an audience as a new brand.
Managing the growth process
Running a network requires a bit of patience. You might see some accounts get banned; that is part of the territory when you manage many pages. The key is to keep the content fresh. Keep sending your best videos to your provider so they can keep the network active and moving. As long as you have a steady stream of traffic hitting your site, your email list will grow. This creates a foundation that will serve you for the life of your business.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cleaning products |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cleaning products counts.
Use a managed content network to drive high-volume traffic to your site and turn your cleaning brand's social presence into a growing email list.
Put your products on 50 pages.
Tell us what your cleaning products brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many signups should I expect?
It depends on your conversion rate. If you send a high volume of traffic from your network to a strong landing page, you can expect to grow your list by hundreds of subscribers every week.
What is the best offer to get signups?
A discount on the first order or a helpful cleaning guide works well. People want value, so give them a reason to join your list instead of just browsing.
Do I need a special landing page?
Yes. Send traffic to a page designed to capture emails, not just your homepage. A clean, simple page with a clear offer will convert much better than a general product catalog.