How to move new craft kit buyers from marketplaces to your own store
New craft kit brands struggling to transition buyers from marketplaces to their own store find that customers rarely search for independent websites after finding products on Amazon. Founders usually try to fix this by including package inserts with discount codes. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
in one network
from your videos
go live
Craft kits brand, launch stage: moving buyers from marketplaces to the own store.
The challenge of migrating marketplace buyers
You launched your DIY craft kits on marketplaces to get initial traction, but now you want buyers to purchase directly from your independent website where you keep full margins and own customer data. Package inserts offering website discount codes have low conversion rates because most shoppers stay within the marketplace ecosystem. Your own website lacks the organic traffic needed to build a standalone customer base without marketplace help.
Evaluating early transition tactics
Early founders often try running retargeting ads on social media to reach marketplace buyers, but matching purchaser emails to social profiles is imprecise and expensive. Others spend hours manually posting on social media with little effect. Relying solely on inserts and basic social posts leaves your direct store struggling to gain momentum. You need an independent top-of-funnel traffic engine that attracts shoppers straight to your website.
Building direct store traffic through multiplied touchpoints
To attract shoppers directly to your website rather than marketplaces, distribute your product videos across multiple independent brand pages. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Setting up your independent traffic pipeline
Gather your smartphone-shot unboxing reels, project timelapses, and product showcase clips. Send these files along with your independent store URLs to your provider. The team sets up the network of real-device pages, linking every profile directly to your website. Platform friction is managed smoothly behind the scenes, ensuring a continuous stream of new visitors landing on your independent storefront.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on craft kits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for craft kits counts.
Transition craft kit buyers from marketplaces to your own independent store by scaling organic traffic through a managed network.
Put your products on 50 pages.
Tell us what your craft kits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can we direct network traffic specifically to our independent store product pages?
Yes, every network page bio links directly to your website product catalog, bypassing marketplaces entirely.
How does the provider handle platform compliance?
Running many accounts with automation is against Instagram's terms, some pages get banned, and TIDE replaces them.
Do we need professional studio videos to attract direct buyers?
No, authentic smartphone videos of craft kits being made perform best and drive high click-through rates to your store.