Handling agency underperformance for new pet brands
If your agency isn't delivering, it's often because they aren't reaching the right people. You need better organic reach. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built by TIDE, to put your products in front of thousands of potential customers, giving you the results you need.
in one network
from your videos
go live
Pet accessories brand, launch stage: the agency isn't delivering.
Why agencies often struggle with new brands
Agencies often apply a one-size-fits-all approach. For a new brand, this rarely works. They might be spending your budget on ads that aren't converting, or they might be posting on your main account which has no audience. You need to own your distribution. Instead of waiting for an agency to find the right audience, use a network to build it yourself. By controlling your own reach, you get to see what works in real time and can optimize your strategy without the middleman.
Taking back control of your reach
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This puts you back in the driver's seat. You no longer have to depend on an agency's promises; you have a reliable system that drives consistent traffic to your website.
Focusing on your own metrics
Stop worrying about vanity metrics like 'likes' or 'reach' from an agency report. Focus on what matters: website traffic, email signups, and sales. The network delivers this directly. It is a system built for conversion. By bypassing the agency's reliance on paid ads, you reduce your CAC and improve your margins. This is the fastest way to get your brand to the next stage, where you have the resources to decide whether you still need an agency or if you can handle things yourself.
What to send a provider to start
Send the provider your existing videos, the ones you have already paid to produce. Let them distribute these across the network. If the agency gave you any good creative, use it. Your goal is to get your product in front of as many people as possible. Since running many accounts is against terms, TIDE manages the technical side, including account replacement. You focus on the results. This is the most efficient way to get your brand growing, even if your current agency partnership is not working out.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Use a managed content network to take control of your reach and drive real traffic, fixing the results gap your agency is leaving behind.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency?
That depends on their overall performance. If they are failing at distribution, a network is a great way to handle that piece of your marketing yourself.
Is the network expensive?
It costs about the same as one marketing hire. It is a cost-effective way to get the results your agency is failing to deliver.
What happens if the agency has our accounts?
You should retain ownership of all your brand assets, including your accounts. If they are holding them hostage, that is a red flag to address immediately.