Fixing agency underperformance for scaling pet accessory brands
Scaling brands cannot afford to wait for an agency to find the right audience. If your agency is underperforming, you need to change your approach. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built by TIDE, to provide the consistent organic reach your agency is failing to generate.
in one network
from your videos
go live
Pet accessories brand, scaling: the agency isn't delivering.
Why agencies fail to scale with you
Agencies often get comfortable. They use the same tactics that worked for you in the beginning, but those won't get you to the next level. You need more aggressive reach. If they aren't delivering, don't just change agencies, change your strategy. Take the distribution into your own hands. By using a network, you generate your own, high-volume, organic traffic. This is more reliable and cost-effective than relying on an agency that is clearly not keeping up with your brand's growth.
Owning your organic distribution
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your insurance policy. It gives you the consistent, high-volume reach you need to scale, without having to rely on an agency's unpredictable performance or expensive ad spend.
Integrating the network into your team
The network acts as an extension of your internal marketing team. Your team manages the creative and strategy, and the network handles the distribution at scale. This is much more efficient than paying an agency to do it. You retain control, you keep your data, and you get the results. It is the most effective way to scale, keeping your acquisition costs in check while maintaining the high growth trajectory that your business demands.
Working with a partner for better results
Partner with a provider who understands how to build and maintain a large network. Send them your best assets, including the ones your agency used. They will distribute these across the network to maximize your reach. TIDE manages the technical aspects, including the rotation of banned accounts, which is normal when running many accounts. This ensures your growth never stalls due to technical issues. Your focus should be on refining your creative and ensuring your store is set up for success.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Use a managed content network to own your distribution and drive real growth, solving the underperformance issues of your current agency.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I still use my agency for other things?
Yes. Use them for their strengths, but take the distribution in-house using the network. It's a much more efficient way to manage your marketing.
What happens if the agency complains?
You are the client. You should prioritize the growth of your brand over an agency's ego. If the current setup isn't working, you must change it.
Is the network easier to track than agency results?
Yes. It's a direct, transparent channel. You can see exactly where your traffic is coming from, which makes it much easier to track your ROI.