How to show retail buyers that your wall art brand has demand
Retail buyers want proof of demand before they stock a new wall art brand. Don't just show them your sales figures. Show them your organic reach and social proof. By deploying a managed content network, you build an audience and show high engagement across many pages. This provides the concrete evidence of popularity that buyers need to see before they take a risk on a new product.
in one network
from your videos
go live
Wall art brand, launch stage: retail buyers want proof of demand.
Why retail buyers care about social proof
Retail buyers are risk averse. They do not want to stock items that will sit on shelves. They look for brands that have already proven people want them. If you are a new brand, you need to manufacture that social proof. You need to show that there is a community of people interested in your style of art. A managed network allows you to show that your content is being seen, shared, and liked across many different pages, building the case that your brand has momentum.
How a network builds your case
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This shows buyers that your brand is active and engaging a broad audience. It demonstrates that your marketing works, making it easier for them to justify stocking your art in their retail locations.
Using your content for proof
You have videos of people enjoying your art. Use them. Show the process of creation, the unboxing, and the final look in a home. These videos are your best sales pitch. Send them to your provider to distribute across the network. Because you are showing the same content being engaged with across multiple accounts, it builds a picture of widespread interest. This gives you the social proof you need to walk into a retail meeting with confidence.
Getting started for retail
Reach out to TIDE to set up your network. Use your best videos that show real usage and excitement. As the network begins to post, you will see your brand presence grow. Use this as your key indicator when talking to retail buyers. Show them the reach and engagement you are getting. It is an effective way to prove your brand's demand and secure those retail spots that will take your brand to the next level.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Build the organic proof retail buyers demand by using a managed content network to showcase your brand's popularity across multiple pages.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will retail buyers care about secondary pages?
Yes. They care about the total reach and engagement your brand is achieving. The source of that traffic matters less than the proven interest.
Can I show these stats to retailers?
Absolutely. Use the data from your network to build your pitch deck and show retailers the organic demand you are generating.
What if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them immediately, so your proof is always there.